Advertising Manager

Emploi pas sur LinkedIn

🕒 il y a 2 jours

🗽 New York, Washington – Distant

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⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

👔 Manager

👻 Score fantôme 22%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of Cesna - Recruitment experts worldwide

Cesna - Recruitment experts worldwide

51 - 200 employés

Fondée en 1999

🎯 Recrutement

🤝 B2B

Recruitment • B2B

Cesna - Experts en recrutement mondial est une entreprise internationale de recrutement et de recherche de cadres fondée à Séoul en 1999, avec sa première succursale internationale ouverte à New York en 2003. Elle fonctionne via un réseau de professionnels de la recherche de cadres à travers l'Asie/Pacifique, la Chine, l'Europe et les Amériques, maintient des bureaux à San Jose, New Jersey, Dallas, Washington DC, Shanghai, et Singapour, et a collaboré avec plus de 4 000 entreprises. Cesna fournit des offres d'emploi et des services de recrutement pour une large gamme de clients corporatifs, en se concentrant sur le lien entre les candidats de haut niveau et les entreprises du monde entier.

Description

• Develop and execute full-funnel Amazon advertising strategies aligned with sales, profitability, and product growth objectives • Manage and optimize Amazon advertising campaigns across Sponsored Products, Brands, Display, and Amazon DSP • Manage advertising budget, campaign structures, bidding, keyword strategy, and audience targeting to achieve revenue, ROAS, and efficiency targets • Monitor campaign performance and key metrics and make real-time adjustments to maximize efficiency • Conduct keyword research, target audiences, and competitive analysis to identify new growth opportunities • Develop and test advertising strategies for new product launches, promotions, seasonal events, and priority products, including new targeting, bidding, and creative approaches • Analyze advertising performance using Amazon data and relevant third-party tools and translate insights into clear reporting for leadership • Partner with Content & SEO, Product, Sales, Analytics, and Amazon account teams to align paid media with broader business priorities and stay current on Amazon Advertising capabilities and best practices

🎯 Exigences

• 5+ years of experience managing Amazon advertising campaigns, performance marketing, retail media, or eCommerce advertising • Hands-on expertise with Amazon Seller Central and/or Vendor Central advertising console • Strong knowledge of ROAS, ACOS, TACOS, CPC, CTR, and conversion metrics • Experience managing significant advertising budgets and demonstrating measurable business impact • Experience with third-party advertising platforms such as Pacvue, Perpetua, Teikametrics, or Skai to manage and optimize campaigns at scale • Deep knowledge of Amazon's advertising ecosystem including Brand Analytics and Market Basket Analysis • Excellent communication and analytical skills • Experience in the beauty or CPG industry preferred • Experience with programmatic advertising and Amazon DSP audience strategy • Familiarity with Amazon Attribution and off-Amazon traffic driving strategies • Amazon Advertising certification(s) is a plus

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