Marketing Science Lead, Patient Engagement

🕒 il y a 16 jours

🇺🇸 États-Unis – Télétravail

💵 $110 000 - $120 000 / an

⏰ Temps Plein

🟠 Senior

🎡 Marketing

👻 Score fantôme 20%

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🗣️🇺🇸🇬🇧 Anglais requis

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Logo of CareTalk Health

CareTalk Health

51 - 200 employés

Fondée en 2021

🏥 Santé

🤝 B2B

Healthcare • B2B

CareTalk Health est une entreprise d'externalisation de processus cliniques (Clinical Process Outsourcing - CPO) ainsi qu'une pratique médicale nationale virtuelle qui offre des solutions de santé virtuelles aux organisations de santé à travers les États-Unis. Elle fournit des services cliniques axés sur la télésanté et des processus administratifs pouvant être facturés à Medicare lorsque cela est applicable, soutenant les populations bénéficiaires de Medicare et Medicaid. CareTalk opère en tant que partenaire prestataire virtuel, permettant la prestation de soins à distance et des services éligibles au cycle de revenus pour d'autres entités de santé.

Description

• Develop and maintain the testing roadmap for outreach and engagement techniques. • Design controlled experiments, including hypotheses, randomization, control groups, sample sizing, and success criteria. • Conduct power analysis and establish minimum detectable effects before test launches. • Analyze test results for statistical validity, accounting for sequential analysis and multiple comparisons. • Analyze historical appointment, outreach, and attendance data to identify drivers of missed visits and quantify opportunity. • Apply observational causal inference methods when controlled testing is not feasible and communicate limitations. • Develop segmentation and targeting approaches for patient populations. • Translate findings into recommendations and implementation specifications for operations. • Document test designs, results, and decisions. • Report show-rate performance and program impact, including operational and financial impact, to leadership. • Provide technical direction and review for the Patient Engagement Analyst and Marketing Operations Specialist. • Partner with clinical, compliance, and operations leadership to meet organizational, ethical, and regulatory standards. • Provide technical direction to a Marketing Operations Specialist and a Patient Engagement Analyst as a hands-on individual contributor.

🎯 Exigences

• Bachelor’s degree in statistics, economics, mathematics, data science, marketing analytics, or a related field, or equivalent practical experience. • 5+ years of experience in marketing science, experimentation, causal inference, or advanced analytics. • Demonstrated experience designing, executing, and analyzing controlled experiments end to end. • Working knowledge of experimental design principles, including randomization, sample sizing, power analysis, stratification, and multiple comparisons. • Advanced SQL, plus proficiency in Python or R. • Experience working with large, imperfect operational datasets. • Experience applying observational causal inference methods such as matching, difference-in-differences, or propensity scoring. • Strong written and verbal communication skills, including the ability to present analytical findings to non-technical audiences. • Sound judgment in distinguishing statistically valid results from inconclusive ones, and the ability to communicate that distinction clearly. • Windows or Apple (macOS) computer only; no Chromebooks, Linux machines, or smartphones. • At least Windows 10 or macOS 14 Sonoma. • Intel Core i5 or AMD equivalent (Windows) processor, or Apple Silicon (Macs). • 16 GB RAM. • Wired headphones required; no built-in microphones. • Minimum internet speed of 100 Mbps download and 50 Mbps upload. • Ethernet cable connecting the computer directly to the router. • Google Chrome with Amazon Workspaces. • Webcam required for video calls. • Reliable internet connectivity and a secure, private workspace. • Healthcare experience, patient or member engagement programs, uplift or heterogeneous treatment effect models, regulated-environment experimentation, HIPAA/TCPA knowledge, behavioral science, older adult populations, and an advanced quantitative degree are preferred, not required.

🏖️ Avantages

• Fully remote role with high visibility and impact • Opportunity to make a difference in a growing healthcare organization • Collaborative, cross-functional team environment

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