Senior Customer Lifecycle Marketing Manager

🕒 il y a 1 mois

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🟠 Senior

🎡 Marketing

🦅 Parrain de Visa H1B

Cette entreprise a parrainé des visas H1B par le passé.

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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Demandbase

Site WebLinkedInTous les Emplois

501 - 1000 employés

Fondée en 2005

💼 Conseil

📣 Marketing

☁️ SaaS

Consulting • Marketing • SaaS

Demandbase est une plateforme d'IA pour la génération de pipeline B2B qui aide les équipes de mise sur le marché (marketing, ventes, opérations de revenus, et réussite client) à identifier, prioriser, et engager les groupes d'achat pour accélérer le pipeline et le revenu. La plateforme SaaS unifie les données de première, deuxième et troisième partie, fournit une détection d'intention, l'identification de comptes et de groupes d'achat, la personnalisation web, la publicité, et l'orchestration à travers la pile technologique, et délivre des insights exploitables alimentés par l'IA pour piloter le marketing et les ventes basés sur les comptes à grande échelle.

Description

• Build and execute programs that engage Demandbase customers throughout their lifecycle and drive product adoption, expansion, and retention • Develop and execute integrated campaigns across lifecycle touchpoints • Lead Demandbase AI adoption campaigns with audience strategies, messaging, offers, and customer journeys • Build land-and-expand campaigns targeting new business units, child accounts, buying groups, and stakeholders • Partner with Sales and Customer Experience on account-based expansion plays • Partner with Product Marketing on launches and translate them into customer-facing campaigns • Build campaigns across email, in-product experiences, customer events and user groups, webinars, educational content, and Sales/CS outreach • Measure campaign performance and optimize programs using engagement, adoption, and expansion signals • Map the customer journey and identify moments where scaled marketing can improve customer experience and business outcomes • Build triggered lifecycle programs based on customer behavior, lifecycle stage, and product usage • Develop programs for welcome/onboarding, new-user activation, product adoption, renewal preparation, expansion, and re-engagement • Develop differentiated engagement strategies for users, practitioners, and executive stakeholders • Build repeatable programs that complement high-touch Customer Success engagement • Own scaled customer communications across Marketo, ChurnZero, Pendo, and other customer-facing channels • Develop customer segmentation and activation frameworks connecting data and capabilities across platforms • Partner with Revenue Operations, Customer Experience, Product, and other teams on customer data, tools, and audience governance • Own the customer communications calendar and identify overlaps, gaps, and opportunities • Establish templates and editorial standards for brand voice, tone, content quality, relevance, and customer experience • Plan and execute recurring newsletters, product communications, customer education, and event promotion

🎯 Exigences

• 7-10 years of experience in lifecycle marketing, customer marketing, integrated campaigns, CRM marketing, or a related discipline, ideally within B2B SaaS • Demonstrated experience building integrated campaigns tied to measurable outcomes such as product adoption, expansion, engagement, or retention • Experience developing account-based or expansion campaigns within enterprise accounts, including engaging multiple personas, buying groups, or business units • Familiarity with Demandbase One is a huge plus • Strong understanding of the B2B SaaS customer journey • Experience partnering across Marketing, Customer Success, Product, Sales, and Operations • Excellent editorial judgment and strong understanding of brand, voice, tone, and content quality • Ability to turn product concepts into clear and compelling customer communications • Strong cross-functional leadership skills • Ability to independently bring structure, strategy, and momentum to programs involving multiple teams and stakeholders • Hands-on experience with Marketo or similar marketing automation platforms • Strong understanding of segmentation, targeting, database management, and campaign operations • Experience with platforms such as ChurnZero and Pendo is a plus • Experience working across multiple customer data sources and activation platforms to build audience segmentation and triggered lifecycle programs • Comfortable using AI in the day-to-day marketing workflow for efficiency, personalization, content development, analysis, and campaign execution • Experience marketing or driving adoption of AI-powered products or features is a plus • Analytical mindset and comfort using campaign, customer, and product usage data • Authorization to work lawfully in the United States • Must answer whether future immigration sponsorship will be required • Working familiarity with marketing technology including Marketing Automation (e.g. Marketo), Salesforce, webinar and event platforms (e.g. ON24), and project management tools (e.g. Asana)

🏖️ Avantages

• Up to 100% paid Medical, Dental, and Vision premiums for you and your entire family • $1,000 personal development stipend • Flexible PTO policy • No internal meeting Fridays • Modern Health mental wellness platform • Headspace • Ginger • 13 paid holidays • 2 additional weeks where all Demandbase employees take off (week of July 4th and Thanksgiving) • 401(k) • Short-term disability • Long-term disability • Life insurance

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