Campaign Marketing Manager

🕒 il y a 1 mois

🎸 Tennessee – Distant

infoinfo

💵 $70 000 - $95 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

🎡 Marketing

🗣️🇺🇸🇬🇧 Anglais requis

D'où vient cette offre

Publiée sur la page carrières de Built, pas via un site d'emploi

Repérée par Remote Rocketship il y a 1 mois

Toujours ouverte sur le site de Built. Vérifiée il y a 3 heures.

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Built

201 - 500 employés

🏗️ Construction

💼 Conseil

📦 Logistique

Construction • Consulting • Logistics

Built est une entreprise spécialisée dans la fourniture d'une plateforme cloud pour le financement et la gestion de projets de construction. Leurs services incluent l'administration des prêts à la construction, la gestion d'actifs et de portefeuilles, les finances de projets et la gestion des paiements. Built simplifie la gestion des prêts à la construction avec des outils pour la gestion des tirages et des budgets, les inspections des tirages et la réduction des risques. La plateforme s'intègre avec QuickBooks® Online pour aider à gérer les budgets, les factures, le suivi de conformité et les paiements, facilitant l'efficacité et la précision à travers les projets de construction. Avec un accent sur la centralisation et l'amélioration des flux de travail, Built sert les prêteurs, les entrepreneurs et les professionnels de l'immobilier, visant à améliorer la gestion du financement de la construction.

Description

• Translate business strategy, customer needs, and growth goals into a focused campaign roadmap • Identify high-value audiences, use cases, buying moments, and growth opportunities • Build campaign briefs defining audience, objective, insight, messaging, creative direction, channels, offers, and success measures • Set campaign success measures, including qualified pipeline, engagement, adoption, and expansion indicators • Create integrated campaign concepts for Owners, Developers, and General Contractors • Develop messaging and content direction addressing customer pain points, outcomes, and in-market intent • Unify paid, owned, field, sales, and customer touchpoints into cohesive campaigns • Partner with Creative, Content, Growth, GTM Engineering, Events and ABM, Communications, Enablement, Sales, Product, and central marketing teams • Align priority segments, accounts, and campaign goals with pipeline plans • Build audiences, activate campaigns, test hypotheses, and optimize performance with GTM Engineers • Enable customer-facing teams to carry campaign stories into customer conversations and adoption motions • Test and improve audience, message, creative, offer, and channel mix using performance results • Monitor market, target accounts, customer conversations, competitive landscape, product releases, and intent signals • Establish a campaign roadmap, launch integrated campaigns, build repeatable optimization processes, and contribute to pipeline, product adoption, and expansion goals

🎯 Exigences

• 3+ years of experience in B2B demand generation, integrated campaign marketing, growth marketing, or related roles • Demonstrated ability to build and execute multi-channel campaigns that drive measurable business results • Strong creative instincts and ability to turn customer insight into clear campaign ideas, messaging, and content direction • Comfort using performance data to evaluate campaign results, diagnose what is working, and recommend clear next steps • Experience collaborating across Sales, Account Management, Customer Success, Product, Growth, and creative teams • Strong project management skills and ability to bring multiple contributors together around a clear plan • Experience in construction, real estate, financial services, or vertical SaaS is a plus

🏖️ Avantages

• Equity in the form of stock options • Market-current medical, dental and vision coverage • Unlimited PTO policy / uncapped vacation [US ONLY] • Competitive benefits • Learning Grant program for ongoing professional development • 401k with match and expedited vesting [US ONLY] • Company gatherings, such as Connect Week • Reasonable accommodations for qualified individuals with disabilities

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