Vice President, Integrated Comms Strategy – Growth

🕒 il y a 28 jours

🗽 New York – Distant

🗽 New York – Remote

💵 $130 000 - $175 000 / an

⏰ Temps Plein

🔴 Expert

📈 Marketing de croissance

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Inizio Evoke

Site WebLinkedInTous les Emplois

1001 - 5000 employés

🤝 B2B

💊 Pharmaceutique

🧬 Biotechnologie

B2B • Pharmaceuticals • Biotechnology

Inizio Evoke est une unité mondiale de marketing et de communication au sein du groupe Inizio qui offre des services de marketing et de communication créatifs, omnicanaux et basés sur les données aux clients des secteurs de la santé et des sciences de la vie. Elle soutient la commercialisation, les lancements de produits, les expériences de congrès et les initiatives de transformation, en combinant son expertise en marketing avec une compréhension scientifique et une technologie alimentée par l’IA pour stimuler la croissance et l'engagement des organisations pharmaceutiques et biotechnologiques.

Description

• Support New Business & Organic Growth: Lead strategy development for pitches and proposals, partner with account leads to identify and shape organic growth opportunities, define positioning and messaging for new opportunities, build compelling storylines • Lead Early-Stage Strategy Development: Develop briefs, facilitate workshops, summarize inputs into clear strategic direction • Drive Earned-First Ideation: Partner with teams to produce ideas, ensure ideas are culturally relevant and executable • Turn Insight into Action: Analyze research and market dynamics, translate inputs into strategic actions • Collaborate Across Teams: Work with various teams, contribute to creative briefs, ensure strategy is executed • Contribute to Strategic Excellence: Enhance strategy across new business and early-stage work, share frameworks and tools

🎯 Exigences

• 8+ years of experience in communications strategy • Experience in healthcare, biotech, or pharmaceutical communications required • Experience with patient, caregiver, and HCP audiences • Demonstrated experience supporting or leading new business and pitch strategy • Experience developing creative briefs and facilitating workshops with clients and internal teams • Storytelling and presentation skills • Experience working across integrated communications (earned, social, digital, paid) • Knowledge to connect cultural trends, media shifts, and emerging technologies (including AI) to strategy • Collaborative mindset and ability to work across departments

🏖️ Avantages

• medical • dental • 401(k) • tuition reimbursement • flexible time off