B2B Email Growth Marketing Specialist

🕒 il y a 1 mois

🤠 Texas – Distant

🤠 Texas – Remote

💵 €90 000 - €130 000 / an

⏰ Temps Plein

🟡 Intermédiaire

🟠 Senior

📈 Marketing de croissance

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Trouver des Emplois à Distance Similaires

Recevoir des emails pour des emplois à distance

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Inovar Packaging Group

Site WebLinkedInTous les Emplois

501 - 1000 employés

💰 Debt financing en 2005-02

Inovar Packaging Group est fier d'être l'une des principales entreprises d'impression d'étiquettes et d'emballages en Amérique du Nord, dédiée au succès de ses clients.

Description

• Own and execute end-to-end email campaigns, including writing, building, launching, and optimizing • Manage multiple campaigns simultaneously, ensuring deadlines, quality, and performance standards are met • Execute targeted campaigns to support lead generation, upsell, and cross-sell initiatives • Analyze campaign performance (open rates, CTR, conversion, hit rate) and make real-time adjustments • Build and maintain segmented lists and targeted messaging based on customer data and buyer profiles • Partner closely with Sales to ensure strong lead handoff and follow-up alignment • Maintain and optimize email workflows and nurture campaigns within Salesforce Marketing Cloud Account Engagement (Pardot) • Ensure all campaigns are accurate, properly formatted, and aligned to brand and messaging standards • Identify opportunities within the existing customer base to increase engagement and wallet share • Continuously improve campaign execution through testing and iteration

🎯 Exigences

• 3+ years of hands-on B2B email marketing experience • Proven ability to independently execute and manage multiple campaigns at once • Experience with Salesforce Marketing Cloud Account Engagement (Pardot) (required) • Strong organizational skills and high attention to detail • Ability to manage deadlines and priorities in a fast-paced environment • Data-driven mindset with the ability to analyze and act on campaign performance • Experience working cross-functionally with Sales teams • Preferred Experience in manufacturing, industrial, or technical B2B environments • Exposure to segmentation, lead scoring, or marketing automation tools • Familiarity with CRM systems and campaign tracking/reporting • Experience supporting upsell/cross-sell campaigns

🏖️ Avantages

• Competitive pay and bonus program • Comprehensive benefits (medical, dental, vision, life, disability) • 401(k) with generous company match • Paid Time Off (PTO) • 90-day cash incentive • Tuition Assistance • Growth opportunities within a rapidly expanding company