Director, Product Management – Downstream Marketing

🕒 il y a 8 jours

🇺🇸 États-Unis – Télétravail

⏰ Temps Plein

🔴 Expert

✅ Responsable Produit

👻 Score fantôme 10%

Ce que ça veut dire : la probabilité que personne ne recrute vraiment pour cette offre.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Pourquoi ce score :

• Ouverte depuis 9 jours.
• Les offres de cette entreprise sont généralement pourvues en 59 jours.
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Meridian Bioscience Inc.

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501 - 1000 employés

🏥 Santé

💼 Conseil

🍽️ Alimentation et boissons

💰 Grant en 2022-01

Healthcare • Consulting • Food & Beverage

Meridian Bioscience Inc. est un fabricant de premier plan de réactifs moléculaires et immunologiques destinés aux applications de diagnostic. L'entreprise se spécialise dans la fourniture de solutions innovantes pour améliorer les diagnostics au point de soins et rationaliser le développement de tests pour diverses conditions médicales, y compris les maladies infectieuses et les cancers. Meridian est dédiée à l'avancement du diagnostic médical et à l'amélioration des résultats pour les patients grâce à ses produits et services de haute qualité.

Description

• Lead, develop, and mentor Product Management and Downstream Marketing professionals • Foster a culture of innovation, accountability, collaboration, and customer focus • Establish strong cross-functional partnerships to align priorities, improve execution, and achieve business objectives • Champion continuous improvement, talent development, succession planning, and organizational effectiveness • Lead portfolio financial performance, including revenue growth, pricing strategy, forecasting, profitability, and investment prioritization • Define and execute portfolio and commercialization strategies • Own product lifecycle management, including roadmap development, commercialization, portfolio optimization, and end-of-life decisions • Lead Voice of Customer initiatives and translate customer, market, and competitive insights into product investments and strategic growth opportunities • Monitor portfolio performance and implement actions to achieve business objectives • Lead product positioning, value proposition development, market segmentation, and go-to-market strategies • Partner with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams for product launches and market adoption • Develop pricing strategies, commercial programs, annual operating plans, strategic initiatives, and long-term growth objectives • Drive digital marketing, lead generation, and demand creation initiatives • Leverage data, analytics, and customer insights to optimize campaign effectiveness and return on investment • Partner with Commercial teams to accelerate customer acquisition and market penetration • Evaluate and implement emerging digital marketing tools and capabilities

🎯 Exigences

• Bachelor’s degree required; MBA or advanced degree strongly preferred • 10+ years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or adjacent regulated markets • Proven people leader with experience managing teams in product management and/or downstream marketing • Demonstrated success owning product commercialization, go-to-market execution, and lifecycle performance • Strong experience using digital marketing and demand generation to drive measurable commercial outcomes • Ability to simplify complex technical offerings into compelling, differentiated customer value • Data-driven mindset with a bias for action and accountability • Travel: 25% • Experience in IVD, diagnostics, OEM life sciences, or B2B scientific markets • Experience leading global or multi-region portfolios • Familiarity with CRM, marketing automation, and performance analytics platforms • Track record of launching new products that materially impacted growth • Strong financial and business acumen, including pricing, forecasting, profitability analysis, and portfolio management.

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