Senior App Store Optimization, ASO Manager

🕒 il y a 17 jours

🏄 California, Colorado, +6 états de plus – Distant

🏄 California – Remote ⛰️ Colorado – Remote 🦬 Montana – Remote 🌲 Oregon – Remote ❄️ Minnesota – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ☕ Washington – Remote

💵 $115 200 - $158 000 / an

⏰ Temps Plein

🟠 Senior

👔 Manager

👻 Score fantôme 0%

Ce que ça veut dire : la probabilité que cette offre reste ouverte sans recrutement actif.Comment le lire : 60 % ou plus, on pense que c'est une offre fantôme. Un score plus bas est moins inquiétant.Comment on la calcule : ancienneté, republications, postes ouverts vs taille de l'équipe, rapidité de clôture, et si le salaire est indiqué.À noter : une estimation à partir de données publiques, pas un jugement sur l'entreprise. De vraies offres peuvent avoir un score élevé, alors prenez-le comme un indice, pas comme un fait.

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onXmaps, Inc.

Site WebLinkedInTous les Emplois

201 - 500 employés

Fondée en 2009

🛍️ eCommerce

🎮 Jeux vidéo

⚽ Sports

💰 €87 400 000 Series B en 2022-10

eCommerce • Gaming • Sports

onXmaps, Inc. fournit des solutions cartographiques avancées conçues pour les passionnés d’activités outdoor. Spécialisée dans la chasse, le tout-terrain et les aventures en pleine nature, onXmaps propose plusieurs applications, dont onX Hunt, onX Offroad et onX Backcountry. Celles-ci offrent des cartes détaillées de la propriété foncière, des fonctionnalités hors ligne ainsi qu’un vaste réseau de sentiers et de points d’intérêt. Des millions d’utilisateurs font confiance à ses outils pour enrichir leurs expériences outdoor et naviguer en toute sécurité dans les espaces naturels.

Description

• Own and evolve ASO strategy and roadmap across onX’s Hunt, Offroad, Backcountry, and Angling verticals • Identify and prioritize growth opportunities and risks based on business needs, performance, competitive insights, and platform changes • Navigate competing priorities and recommend trade-offs • Anticipate Apple, Google, and broader app discovery changes, including AI-driven discoverability • Lead optimization across keywords, metadata, creative, and app store experiences • Own the ASO experimentation lifecycle from hypotheses and testing through measurement, analysis, and implementation • Use keyword, competitor, and performance insights to refine optimization approaches • Evaluate and apply App Store and Google Play capabilities • Monitor ASO performance, rankings, conversion, keyword indexation, and other signals • Translate performance, customer reviews, ratings, competitive trends, and experiment results into recommendations • Develop ASO targets and measurement approaches and track progress • Bring ASO insights into business reviews • Monitor and evolve the company’s AEO and AI-driven app discovery approach • Align Vertical Marketing, Product, Creative, and Paid UA partners on priorities and trade-offs • Serve as primary ASO contact with Apple, Google Play, and external ASO partners • Communicate ASO recommendations and creative briefs clearly • Report to the Senior Director of Growth Marketing

🎯 Exigences

• Seven (7) or more years of experience in App Store Optimization (ASO) and mobile growth marketing • Experience driving ASO across multiple products, brands, or business lines • Experience partnering with Product and senior stakeholders • Proven track record of improving organic app discovery, conversion, and performance through ASO • Strong analytical skills • Deep experience with keyword and metadata optimization, app store creative, and experimentation across the App Store and Google Play • Ability to independently prioritize complex work, navigate ambiguity, and adapt plans • Strong communication and influence skills • Ability to assess AI and emerging technologies’ impact on app discovery • Ability to use AI tools and agentic workflows to automate repeatable ASO tasks • Shared passion for and ability to demonstrate onX’s Company Values • Permanent US work authorization is a condition of employment • Ability to travel biannually for multiple days to a corporate office or other onX strategic location • Added bonuses: experience in a B2C consumer subscription business; outdoor recreation, mapping, or navigation industry; scaling ASO across portfolios; AEO, AI-driven discovery, or emerging app discoverability approaches

🏖️ Avantages

• Annual bonus of 10% based on company performance • Grant of common share options with a vesting schedule • Comprehensive health benefits, including a no-monthly-cost medical plan • Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents • 401k matching at 100% for the first 3% you save and 50% from 3-5% • Company-wide outdoor adventures and amazing outdoor industry perks • Annual “Get Out, Get Active” funds • Flexible time away package including PTO, STO, VTO, and paid holidays • Opportunities for growth