Senior CRM Manager – Monetisation

Emploi pas sur LinkedIn

🕒 il y a 11 jours

🇬🇧 Royaume-Uni – Télétravail

⏰ Temps Plein

🟠 Senior

🏆 Customer Success

🇬🇧 Parrain de Visa de Travailleur Qualifié UK

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👻 Score fantôme 18%

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🗣️🇺🇸🇬🇧 Anglais requis

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Palta

501 - 1000 employés

Fondée en 2016

🏥 Santé

💼 Conseil

📣 Marketing

💰 €100 000 000 Series B - Palta en 2021-08

Healthcare • Consulting • Marketing

Palta est une société holding mondiale et un portefeuille de marques de santé numérique préventive et de bien-être qui créent des applications mobiles destinées aux consommateurs et des coachs virtuels alimentés par l'IA. Le groupe développe et exploite des produits de santé et de bien-être de grande envergure pour le grand public — y compris dans les domaines de la santé des femmes, du coaching de gestion du poids par IA, du coaching de fitness et des soins de la peau pilotés par l'IA — avec un accent mis sur les soins préventifs et les conseils personnalisés. Palta met l'accent sur les technologies avancées et les solutions basées sur les données pour rendre les soins de santé préventifs et le bien-être accessibles à grande échelle.

Description

• Lead and execute monetization projects within the CRM team • Own campaigns that drive revenue growth • Design and optimize lifecycle journeys for acquisition, conversion, and win-back • Manage high volumes of CRM campaigns and ensure seamless execution • Develop segmentation and communication strategies through testing and experimentation • Build an A/B testing framework and analyze results • Ensure campaign deliverability and technical soundness • Troubleshoot issues and coordinate with engineering teams • Collaborate with Growth, Design, Analytics, and other cross-functional teams • Monitor and analyze CRM performance metrics • Prepare detailed reports and actionable insights • Own technical CRM setup, campaign automation, deliverability optimization, and tool integrations • Proactively improve processes, user experiences, and monetization outcomes • Balance hands-on operational execution with strategic input

🎯 Exigences

• 5+ years of CRM experience in communication strategy development and hands-on execution • Strong monetization mindset and ability to evaluate initiatives based on revenue potential • Proven customer lifecycle management experience • Proven experience implementing strategies that drive measurable revenue growth • Technical expertise in CRM systems, particularly Braze; Customer.io experience is a plus • Proficiency in analytical tools and experiment tracking/performance analysis • Comfortable collaborating cross-functionally with Growth teams and developers • Hands-on expertise managing high-volume communications and setting up CRM workflows • Proactive problem-solving and self-starter attitude • Experience improving email deliverability would be a plus

🏖️ Avantages

• Remote, in-office, and hybrid work opportunities • The equipment you need to do your job • A premium SIMPLE subscription • 21 days annual leave, plus bank holidays (those observed where you live) • Flexible hours; focus on results, not time at your desk • Competitive salary package commensurate with experience

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