Associate Director, CRM – Martech

🕒 il y a 1 mois

🗽 New York – Distant

🗽 New York – Remote

💵 $160 147 - $228 781 / an

⏰ Temps Plein

🟠 Senior

🏆 Customer Success

🦅 Parrain de Visa H1B

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Spotify

Site WebLinkedInTous les Emplois

5001 - 10000 employés

Fondée en 2008

📱 Médias

👥 B2C

🛍️ eCommerce

Media • B2C • eCommerce

Spotify est une entreprise mondiale de services de streaming audio qui offre à ses utilisateurs l'accès à une vaste bibliothèque de musique et de podcasts. Réputée pour son accent sur la fourniture d'expériences d'écoute personnalisées, Spotify emploie des data scientists, des ingénieurs et des partenaires clients dans diverses localisations mondiales pour innover en permanence et améliorer ses offres. L'entreprise développe une forte culture de diversité, d'équité et d'impact, mettant l'accent sur l'appartenance et l'inclusion au sein de sa main-d'œuvre. Spotify s'engage non seulement à façonner l'avenir du divertissement audio, mais également à avoir un impact sociétal positif, avec des initiatives centrées sur les enjeux sociaux et environnementaux.

Description

• Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth • Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning • Build and optimize audience segmentation, lead management, and campaign orchestration across channels • Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals • Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions • Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs • Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making • Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working

🎯 Exigences

• 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment • 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures • experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes • hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively • comfortable working with data and analytics, and can translate insights into clear recommendations and actions • experience with experimentation frameworks and using testing to inform strategy and optimization • experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness

🏖️ Avantages

• health insurance • six-month paid parental leave • 401(k) retirement plan • monthly meal allowance • 23 paid days off • 13 paid flexible holidays • paid sick leave