Chief Marketing Officer

Job not on LinkedIn

🔥 14 hours ago

🇬🇧 United Kingdom – Remote

💵 £110k / year

⏰ Full Time

🔴 Lead

🎯 Chief Marketing Officer (CMO)

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Built Intelligence

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2012

🏗️ Construction

☁️ SaaS

📚 Education

Construction • SaaS • Education

Built Intelligence is a provider of construction contract management software, training, and industry support. Its flagship product FastDraft™ is a SaaS construction contract management toolkit that helps asset owners, contractors and project managers enforce compliance (NEC, JCT, FIDIC, iChemE and bespoke), automate admin, improve collaboration and deliver portfolio-level visibility. Built Intelligence also operates the Built Intelligence Academy—an e-learning platform with 1,000+ bite-sized, CITB-accredited courses used by over 30,000 construction professionals per year—and ReachBack, a free industry helpdesk and community Q&A for construction contract advice.

📋 Description

• Develop and execute a marketing strategy aligned to company growth objectives • Translate company strategy into annual and quarterly marketing plans • Own marketing budget, resource allocation and ROI • Build, develop and lead a high-performing marketing team • Establish goals, KPIs and accountability across the marketing department • Report marketing performance and strategic initiatives to the SLT and Board • Own marketing-sourced and marketing-influenced pipeline targets • Create scalable demand generation programmes across digital, content, events, partnerships and outbound channels • Optimise conversion throughout the customer journey • Improve lead quality and lead-to-opportunity conversion rates • Drive efficient customer acquisition while maintaining CAC targets • Collaborate with Sales on ICPs, messaging, campaigns and revenue goals • Strengthen Built Intelligence's market leadership across construction and infrastructure • Develop value propositions for FastDraft, Academy and ReachBack • Maintain consistent messaging across customer touchpoints • Drive thought leadership strategies and industry credibility • Partner with Product leadership on feature launches and commercial releases • Translate product innovation into customer value and support market adoption • Develop positioning, messaging and sales enablement materials • Create feedback loops between customers, sales and product teams • Lead content strategy covering learning, industry insights, webinars, research and customer success stories • Grow audience engagement across owned, earned and partner channels • Support partner, ambassador and contributor ecosystem growth • Build strategic relationships and co-marketing programmes with industry partners • Increase brand visibility through associations, events and influencer networks • Support customer adoption, expansion and advocacy programmes • Improve lifecycle engagement and drive referrals, upsell and customer advocacy • Work with Customer Success to maximise customer lifetime value • Own the marketing technology stack and reporting framework • Ensure robust CRM, attribution and campaign tracking • Establish data-driven decision-making and optimise investment allocation • Create forecastable pipeline reporting linked to commercial outcomes • Act as a strategic leader on the Senior Leadership Team • Support cross-functional decision-making and champion customer-centric thinking • Drive accountability, innovation and continuous improvement across the business • Build strong departmental relationships and lead with integrity, energy and commercial focus

🎯 Requirements

• Experience requirements are not specified • Education requirements are not specified • Ability to develop and execute marketing strategy aligned with company growth objectives • Ability to own marketing budget, resource allocation and ROI • Ability to build, develop and lead a high-performing marketing team • Ability to establish goals, KPIs and departmental accountability • Ability to report performance and strategic initiatives to the SLT and Board • Experience with demand generation across digital, content, events, partnerships and outbound channels • Ability to optimise the customer journey, lead quality and lead-to-opportunity conversion rates • Ability to manage customer acquisition and CAC targets • Ability to align with Sales on ICPs, messaging, campaigns and revenue goals • Knowledge of construction and infrastructure markets • Ability to develop product positioning, messaging and sales enablement materials • Ability to lead content, thought leadership, partnership, community, customer marketing and retention programmes • Experience owning marketing technology stacks, CRM, attribution and campaign tracking • Ability to establish data-driven decision-making and forecastable pipeline reporting • Senior leadership and cross-functional decision-making experience • Commercial focus, integrity, energy and commitment to continuous improvement