National Account Manager – Forecourts

🕒 July 18

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

💰 Account Manager

👻 Ghost score 18%

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Logo of Carlsberg Group

Carlsberg Group

10,000+ employees

🏭 Manufacturing

📣 Marketing

🍽️ Food & Beverage

Manufacturing • Marketing • Food & Beverage

Carlsberg Group is a global brewing company that operates with a commitment to producing high-quality beverages while fostering sustainable practices. With a presence in Western and Central Eastern Europe, as well as Asia, Carlsberg is recognized for its strong local and international brands that are deeply rooted in diverse cultures. The company emphasizes diversity, equity, and inclusion within its workforce while providing extensive career opportunities across marketing, production, and research.

📋 Description

• Serve as the primary customer interface for forecourt partners • Lead negotiations and develop account-specific strategic and tactical plans across Beer and Softs categories • Deliver financial, distribution, execution, and share targets • Manage one direct report • Build customer-specific strategic plans and tailored annual plans • Build best-in-class customer partnerships and ensure flawless outlet-level execution • Develop, negotiate, and execute annual Joint Business Plans (JBPs) in line with internal governance processes • Deploy the WAMOC (Winning at the Moments of Choice) plan and communicate flexibility requirements to planning teams • Model, deliver, execute, and negotiate cost price increase plans, including objection handling • Collaborate with Supply Chain to forecast customer volumes and ensure accurate Xtel and Promax inputs • Build and lead a broad customer contact strategy to identify and capitalise on business opportunities • Track account performance, implement corrective tactics, and drive cross-functional collaboration • Own P&L for key Softs and Beer accounts • Build and agree customer investment plans aligned with the Managed Convenience 9 Box Grid • Administer allocated budgets and maximise return on investment • Manage responsibilities and business processes using CRM tools including Xtel, Promax, and Anaplan

🎯 Requirements

• Recent Account Management experience, ideally in convenience or wholesale • Strong commercial acumen to enable development of strong JBPs and tailored account plans • Understanding and confidence with P&L management and ownership • Experience managing volume and profit forecasting processes • Strong persuasive selling and negotiation skills • Excellent interpersonal skills and written and oral communication skills • Highly developed influencing style and comfort with constructively challenging and being challenged • Proficiency in priority setting, planning and time management • Proficiency with recognised CRM tools such as Xtel, Promax, and Anaplan

🏖️ Benefits

• Monthly product allowance – alcoholic & non-alcoholic options available • Private Medical options • Life Assurance • Company bonus scheme • Access to 24/7 GP services • Enhanced pension contribution • Generous holiday (inc bank holidays) • Access to a range of high street discounts

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