VP, Digital Demand, Web Strategy

Job not on LinkedIn

🔥 20 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🔴 Lead

👔 Vice President

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Enaex

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1920

🏗️ Construction

🏭 Manufacturing

Construction • Mining • Manufacturing

Enaex is a global leader in the production and distribution of industrial explosives and related services for the mining, construction, and defense industries. The company specializes in providing innovative solutions for blasting operations, ensuring safety and efficiency across all projects.

📋 Description

• Own energyexemplar.com as a critical global demand generation channel, continuously improving traffic, engagement, conversion, and pipeline contribution • Develop and execute Energy Exemplar’s global digital strategy across web, organic search, paid media, social media, and digital experiences • Create a repeatable digital marketing playbook for integrating acquired companies into Energy Exemplar’s broader digital strategy • Own and evolve the global SEO strategy across technical SEO, on-page optimisation, content, and authority building • Build the Answer Engine Optimisation (AEO) strategy for discoverability across AI assistants, LLMs, and emerging search experiences • Monitor changing digital discovery and buyer behaviour and adapt strategy as AI reshapes enterprise software research and evaluation • Own global paid media strategy across paid search, paid social, programmatic, and content syndication, with pipeline and CAC targets • Drive continuous testing and optimisation across paid channels to improve conversion, pipeline contribution, and efficiency • Partner with Revenue Marketing on digital components of integrated global demand campaigns • Develop and optimise digital nurture and marketing automation programs • Own the digital analytics framework from first digital interaction through pipeline and revenue • Own and optimise the digital marketing technology stack, including web analytics, tag management, SEO, paid media, and digital experience platforms • Partner with Marketing Operations to integrate digital data with HubSpot, Salesforce, and marketing attribution models • Evaluate and implement emerging AI-powered digital capabilities for targeting, personalisation, buyer experience, and conversion • Lead and develop the Digital and Web team

🎯 Requirements

• 8+ years of digital marketing experience within enterprise B2B SaaS, including at least 3 years in a senior leadership role • Deep expertise across web strategy, SEO, and paid media, with measurable examples of driving pipeline and revenue outcomes • Strong understanding of Answer Engine Optimisation (AEO), AI-driven search, and how LLMs are changing enterprise software discovery and buyer behaviour • Proven experience turning a B2B website into a measurable demand generation and conversion channel • Strong experience managing paid media investment against pipeline, CAC, and ROI targets • Highly data-driven and analytical, with experience connecting digital performance to pipeline attribution and revenue • Strong understanding of digital buyer journeys, conversion optimisation, testing, personalisation, and marketing automation • Experience managing and optimising digital marketing technology and analytics platforms • Proficiency in HubSpot, Google Analytics, Salesforce, and major paid media and SEO platforms • Strong leadership and stakeholder management skills, with experience leading and developing high-performing digital teams • Experience marketing to technical buyers within complex, vertical-specific enterprise markets would be a significant advantage

🏖️ Benefits

• Flexible work location: home, office, or on the move • Work-life balance support • Equal opportunity and inclusive work environment • Recruitment accommodations for applicants with disabilities or other needs