Growth Marketing Optimisation Specialist

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Everway

WebsiteLinkedInAll Job Openings

201 - 500 employees

📚 Education

☁️ SaaS

Education • Accessibility • SaaS

Everway is a technology company that specializes in creating innovative tools designed to enhance learning and accessibility in both educational and workplace settings. With a focus on understanding and empowering individuals with diverse learning needs, their products support literacy, math accessibility, and inclusive learning experiences. Formerly known as n2y and Texthelp, Everway aims to break down barriers and promote neuroinclusion, ensuring that everyone has the opportunity to thrive in their educational and professional environments.

📋 Description

• Support Everway's go-to-market strategy through marketing operations, automation and data-driven decision-making • Manage systems, processes and insights that help Marketing and commercial teams generate pipeline, improve funnel conversions and measure marketing performance • Optimise lead and account scoring models, marketing qualification processes and routing automations • Analyse lead-to-pipeline conversion rates, optimise outbound activity, identify drop-offs and remove bottlenecks across the marketing, sales and customer lifecycle • Analyse prospect and customer journey engagement, intent signals and buying committee activity for account-based marketing and regional go-to-market campaigns • Develop and maintain dashboards and reporting on global marketing performance and commercial KPIs • Maintain and advance marketing attribution models across the funnel, including brand awareness, new business sales and customer renewals • Analyse budget spend and marketing return on investment with Marketing and Finance teams • Implement and optimise automated workflows across the marketing technology stack • Monitor marketing operations process health and improve data quality, reporting and automations • Collaborate with Marketing, Sales, Customer, Operations, Data, Finance and IT Systems teams

🎯 Requirements

• 3+ years' experience in B2B marketing operations, growth marketing, revenue operations or a similar commercially focused operations role • Experience optimising end-to-end lead lifecycle processes, CRM workflows and marketing automation • Experience developing and maintaining lead scoring models, marketing attribution and performance reporting using CRM, analytics and marketing technologies • Strong analytical skills and experience identifying trends, operational improvements and actionable insights from data • Experience collaborating with Marketing, Sales, Operations and technical teams on cross-functional initiatives • Ability to communicate data and systems information clearly to technical and non-technical stakeholders • Experience with CRM, marketing automation and analytics platforms such as Salesforce, HubSpot, Marketing Cloud, Google Analytics, Tableau or similar • Experience using AI-enabled tools or automation to improve marketing operations, reporting or workflow efficiency • Professional qualification in marketing, revenue operations, analytics or a related discipline (desirable) • Experience in a B2B SaaS organisation (desirable) • Experience supporting marketing systems and integrations during mergers and acquisitions (desirable) • Familiarity with SQL for data extraction, manipulation and analysis (desirable) • Interest in emerging AI capabilities and marketing technology best practices (desirable)

🏖️ Benefits

• Competitive salary with bonus opportunities • Flexible work schedules • Comprehensive health and wellness benefits • Flexible time off plans • Career growth through development programs • Collaborative, innovative culture • Drug-Free Workplace