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Marketing Manager

Job not on LinkedIn

🔥 12 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

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👻 Ghost score 11%

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Logo of Fi

Fi

51 - 200 employees

👥 B2C

🔧 Hardware

B2C • Hardware

Fi is rethinking the relationship between dogs and humans through innovative technology in smart dog collars. With a team of experienced professionals from top companies like Nest, Square, Google, and Uber, Fi is committed to enhancing the lives of dogs and their owners. They aim to modernize traditional collars and leashes, using data and technology to better understand dogs' activities and well-being. The company's goal is to bring a digital revolution to the dog space, making it easier for owners to care for their pets.

📋 Description

• Execute Fi's European marketing plan across the UK and Germany, owning day-to-day campaign delivery • Localize Fi's brand, messaging, and creative for UK and German audiences, including reviewing and adapting German-language copy • Run endemic marketing campaigns across pet, outdoor, and lifestyle ecosystems • Adapt global campaigns for European markets and build region-specific programs • Manage relationships with regional agencies, freelancers, and vendors, including briefs, timelines, and quality control • Support partner and retail relationships with the broader commercial team • Track campaign performance against regional growth targets and report results to leadership • Help manage the regional marketing budget and flag reallocations • Provide local insights on competitive activity, cultural moments, and European pet-owner preferences • Work with product, operations, and customer experience teams to improve local market experience • Ensure compliance with local advertising, data privacy, and consumer protection regulations, including GDPR

🎯 Requirements

• 4+ years in marketing, ideally at a consumer brand with DTC and/or Amazon channels • Hands-on experience running integrated campaigns across paid, social, content, and partnerships • Familiarity with the UK and/or German consumer, media, and retail landscape • Experience managing agencies, freelancers, or vendors • Comfort with performance metrics • Ability to collaborate with remote, centralized teams across time zones • Comfortable with ambiguity, limited resources, and shifting priorities in an early-stage market • Willingness to travel within Europe, with occasional travel to the US headquarters • Experience supporting an international market launch for a US-based or global brand • Understanding of subscription-based business models • Experience in pet, animal health, wearables, or connected hardware is a plus

🏖️ Benefits

• Flexible PTO • Full medical, dental, and vision insurance • Free access to One Medical, Kindbody, and Talkspace • Dog-friendly office • $500 annual donation to a dog charity of choice through the BarkBack Program • Free Fi membership for pets • Gifting program for friends and family

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