Senior Marketing Manager – Lead Lifecycle & Conversion

🔥 22 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sophos

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1985

💼 Consulting

🏥 Healthcare

🏭 Manufacturing

💰 Post-IPO Equity on 2021-08

Consulting • Healthcare • Manufacturing

Sophos is a leading cybersecurity company that specializes in protecting businesses against advanced cyber threats. The company offers a comprehensive suite of security solutions, including endpoint protection, managed detection and response (MDR), network security, and cloud security. With a prevention-first approach, Sophos aims to stop ransomware and other cyber threats before they cause harm. Sophos provides services such as threat research, security training, and operational support to ensure robust defense against cyberattacks. Their solutions cater to various industries including finance, healthcare, government, manufacturing, and retail. The Sophos Central platform delivers centralized security management, integrating seamlessly with existing IT infrastructure to enhance security posture.

📋 Description

• Own and continuously evolve Sophos' global lead lifecycle strategy from initial engagement through MQL, SAL, opportunity and revenue • Map and optimize prospect journeys across key buying stages, identifying friction, leakage and opportunities to accelerate progression • Establish lifecycle performance metrics and use funnel data to prioritize improvements • Develop strategies for leads that are not yet sales-ready • Evolve nurture strategy toward dynamic journeys driven by buyer behaviour, engagement, intent and account signals • Define next-best engagement for prospects based on their buying journey • Partner with Content, Product Marketing, ABX and regional teams on relevant lifecycle experiences • Develop re-engagement and recycling strategies • Analyze funnel performance and develop conversion, lead velocity and pipeline interventions • Improve lifecycle stages, lead scoring, qualification, routing and recycling with Marketing Operations and Revenue Operations • Build feedback loops with SDR and Sales teams • Connect prospect behaviour with account-level engagement and intent signals • Coordinate lead and account journeys with ABX and accelerate high-intent accounts • Ensure SDRs receive appropriate leads, context and buying signals • Use AI, automation and predictive signals to improve personalization, prioritization and journey orchestration • Define and report lifecycle KPIs including conversion, lead velocity, pipeline and revenue contribution • Develop actionable funnel-performance insights • Establish continuous testing, learning and optimization • Communicate performance, insights and recommendations to Growth Marketing and GTM stakeholders

🎯 Requirements

• 7+ years of B2B marketing experience, ideally across lifecycle marketing, demand generation, growth marketing or marketing operations • Strong understanding of complex B2B buying journeys, preferably within SaaS, enterprise technology or cybersecurity • Demonstrated experience developing lifecycle, nurture or demand programs that drive measurable pipeline and revenue outcomes • Strong understanding of lead management, scoring, qualification, routing and recycling • Experience using CRM, marketing automation and ABM/intent platforms such as Salesforce, Marketo/Eloqua and 6sense or equivalent • Strong analytical capability, with experience using funnel and conversion data to identify problems and drive action • Experience partnering with Sales, SDR, Marketing Operations and Revenue Operations teams • Ability to influence and drive change across a complex, global organization without direct authority • Commercial mindset with a strong understanding of pipeline, conversion and revenue metrics • Strong communication skills with the ability to translate complex data and customer journeys into clear recommendations • Hands-on experience using AI within marketing workflows, with an interest in journey orchestration, personalization and conversion

🏖️ Benefits

• Remote-first working model • Employee-led diversity and inclusion networks • Annual charity and fundraising initiatives • Volunteer days • Global employee sustainability initiatives • Global fitness and trivia competitions • Global wellbeing days • Monthly wellbeing webinars and training • Recruitment and selection process adjustments for accessibility