CRM Manager

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🏆 Customer Success

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Develop and implement comprehensive lifecycle strategies for one or more verticals aligned with business objectives • Recommend and prioritize lifecycle campaigns to grow lifetime value, upsell existing customers, and cross-sell products and services • Validate campaign ideas and collaborate on test-and-learn roadmaps • Own customer segmentation and the end-to-end customer experience across channels • Partner with internal teams to improve campaign copy, creative, design, and messaging consistency • Own lifecycle communication planning and maintain a joined-up customer experience • Monitor lifecycle marketing trends and competitor activity • Develop project timelines, communicate them to stakeholders, and deliver by committed deadlines • Work with CRM, Product, and Engineering teams on data schema requirements • Build customer journeys, audience segments, and messaging templates in Braze • Achieve vertical-specific revenue and performance goals • Optimize campaigns against KPIs and benchmark expectations • Pull reporting from the customer engagement platform and Tableau • Share campaign insights and performance trends regularly • Report to the Senior Director, CRM

🎯 Requirements

• 3-5+ years of lifecycle/CRM experience, ideally gained in a D2C or comparison environment • Strong creative background with a track record of designing and delivering high-performing campaigns • Experience collaborating across departments and building relationships with key stakeholders • Self-starter with excellent communication and stakeholder management skills • Track record of delivering to committed timescales • Experience with Braze or an equivalent customer engagement platform is nice to have • Experience working across multiple verticals or product categories is nice to have • Commitment to responsible use of customer data, data security, privacy, and relevance

🏖️ Benefits

• Equal employment opportunities and non-discrimination protections • Compensation and training provided as terms and conditions of employment