Senior PPC Specialist

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

🛡️ Insurance

💼 Consulting

✈️ Travel

Insurance • Consulting • Travel

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Set up, manage and optimize paid search campaigns • Support the SEM team with analyses and reporting • Ensure campaigns deliver positive ROI and desired results • Manage multiple accounts across existing and new categories • Monitor bidding strategies, targeting settings, budgets, search terms and account metrics • Create large keyword lists • Implement creative copy suggestions • Define campaign budgets and align campaign goals • Develop and execute strategies for keyword and targeting opportunities, campaign structuring, DSA and PMax • Monitor search engine and PPC industry trends • Use data-driven analysis to identify optimization opportunities and make recommendations • Collaborate with Sales, Data and Product stakeholders to achieve business goals

🎯 Requirements

• Proven 2+ years of experience in performance marketing, creating, managing and executing paid search campaigns on Google and Bing Ads • Proficiency in MS Excel and data manipulation • Strong analytical skills • Ability to think creatively • Excellent attention to detail • Strong relationship-building skills • Ability to think strategically and develop innovative paid search strategies • Ability to present information effectively to a range of audiences • Proficiency in managing moderate to large-scale paid search accounts • Skills in campaign performance analysis and digital traffic metrics • Experience using SEM Rush and Google Search Console to analyze and audit performance • Proven experience using smart bidding strategies including tROAS, tCPA, maximize conversion and maximize conversion value • Detailed knowledge of PPC best approaches, principles and standards • Good understanding of PPC's role within wider digital marketing • Proven ability to achieve targets and make a tangible impact on ROI and revenues • Ability to effectively multitask in a deadline-driven atmosphere • Google/Bing Ads certification is a plus