Healthcare Business Development Manager

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🕒 2 days ago

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Gray Media

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1897

📣 Marketing

💼 Consulting

🍽️ Food & Beverage

Marketing • Consulting • Food & Beverage

Gray Media is a U. S. -based broadcast and digital media company that owns and operates a portfolio of television and digital brands. Its properties and divisions include local news and sports networks (Gray Sports Networks, Raycom Sports), digital publishing (Gray Digital Media, InvestigateTV, Live Assembly), production studios (PowerNation Studios), food/media brand (Tupelo Honey), and partnerships with Telemundo. The company offers advertising opportunities, investor relations and community-focused local storytelling across broadcast and online platforms.

📋 Description

• Partner with station leadership and sellers to identify, develop, and close health care revenue opportunities across Gray Media markets • Create and maintain health care category playbooks, including target lists, messaging, proof points, packaging recommendations, and category calendar • Support stations with pitch strategy, proposal development, and client presentations for priority accounts and agencies • Build repeatable sales programs for health care segments including health systems, hospitals, clinics, urgent care, specialty practices, senior living, payers, and related services • Analyze category performance and provide actionable insights on pipeline development, revenue trends, and whitespace opportunities by market • Deliver training and coaching to station sellers on health care industry dynamics and consultative selling best practices

🎯 Requirements

• 5+ years of experience in health care marketing/advertising, media sales, category strategy, or a related role • Strong understanding of health care decision-makers and marketing objectives, including brand, patient acquisition, and service line growth • Proven ability to drive or influence revenue through consultative strategy and cross-functional execution • Strong communication and presentation skills • Ability to work effectively with stakeholders across many markets • Ability to manage multiple priorities and travel as needed • Experience supporting multi-market teams or distributed sales organizations is preferred • Strong digital advertising knowledge, including performance marketing, targeting, and measurement/attribution, is preferred • Familiarity with health care advertising considerations such as compliance, privacy, and creative approvals is a plus

🏖️ Benefits

• Comprehensive Medical(Rx), Dental and Vision Coverage • Health Savings Account with Company contributions • Flexible Spending Account • Employer-paid life and disability benefits • Paid parental leave benefits • Adoption and Surrogacy Benefits • 401(k) Plan, including matching and profit-sharing contributions • Employee Assistance Program • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage • Paid Time Off, including Relocation PTO • Focus on Caring