Country Manager, DACH

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🕒 May 14

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Growth Leads

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🎲 Gambling

📱 Media

🤝 B2B

Gambling • Media • B2B

Growth Leads is a Malta-based performance marketing and lead generation agency specializing in the iGaming sector. The company builds and operates SEO-optimized comparison portals and content platforms, offers web design, development, content production, video marketing, and advertising placements, and runs affiliate and media partnership programs to drive high-quality leads for clients. Growth Leads emphasizes industry-expert content, sustainable (white-hat) SEO, and personalized performance marketing solutions for businesses.

📋 Description

• Own and grow our websites for Germany, Austria, and Switzerland • Build and execute a strong SEO and content strategy that fits the region’s search behavior and local regulations • Localize content and UX to meet user expectations and compliance requirements • Work with a team of writers, editors, and designers – and expand the team as needed • Track and optimize key metrics: traffic, rankings, conversions, revenue • Keep an eye on regulatory changes within the marketplace (you don’t need to be a lawyer, but you’ll need to stay up to date) • Run competitor research and find new opportunities for growth • Own the P&L for your market and report performance regularly • Test new ideas: campaigns, features, acquisition channels – see what works • Support and scale trading-related content and campaigns for the German market, ensuring compliance with local financial regulations • Identify audience trends and behavior in the trading vertical to optimize acquisition and engagement strategies

🎯 Requirements

• Native-level German speaker with fluency in English • At least 5 years of experience in SEO and content, ideally within affiliate marketing or lead generation • Proven track record in iGaming, sports betting, finance, or trading • Strong knowledge of user behavior and market trends in the DACH region • Experience in multi-channel acquisition including SEO, paid media, and social • Familiar with local gambling and financial regulations, including compliance for trading content • Skilled in performance marketing across platforms such as Google Ads, native advertising, and paid social • Confident in developing and executing strategies for trading-focused audiences in Germany • Comfortable managing cross-functional teams and multiple websites • Entrepreneurial mindset with the ability to own and grow digital assets • Proficient in WordPress; basic HTML knowledge is a plus • Analytical and proactive in identifying opportunities and solving problems • Clear communicator who collaborates well with others

🏖️ Benefits

• private healthcare • flexible, remote-first work environment • strong support for career development and professional growth