Head of Commercial Marketing

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🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

💵 £80k - £90k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

👻 Ghost score 1%

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ICS AI Ltd

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1994

🤖 Artificial Intelligence

🤝 B2B

📚 Education

Artificial Intelligence • B2B • Education

ICS AI Ltd. is a company focused on transforming public services through generative AI solutions. With its SMART: platform, ICS AI facilitates AI transformation for sectors such as local government and education, enhancing service delivery and operational efficiency. The company boasts over 1 million AI interactions annually, high customer satisfaction rates, and a commitment to innovation, evidenced by multiple awards and patents.

📋 Description

• Own commercial marketing strategy and go-to-market plan for the growth engine • Develop market, customer, competitor and buying-group insight • Define proposition, positioning and commercial narrative • Prioritise segments, accounts and audiences through account-based marketing • Generate and influence marketing pipeline • Drive conversion from awareness to engagement, qualification and opportunity • Deliver sales enablement, performance reporting and continuous improvement • Work across Marketing, Sales, Product, Partnerships and Customer Success • Act as the strategic and commercial client for the marketing channels team • Make decisions, prioritise investment and deliver outcomes with autonomy

🎯 Requirements

• Significant senior B2B marketing, product marketing, growth, demand generation or go-to-market experience • Ownership of a proposition, market, sector or commercial programme • A track record of generating and progressing complex B2B pipeline • Experience working with Sales against shared revenue targets • Understanding of long, multi-stakeholder buying cycles • Skill in turning complex products into clear, differentiated propositions • Confidence presenting to senior customers, executives and technical specialists • Strong use of CRM, pipeline and campaign data to make decisions • Advantageous: enterprise tech, SaaS, AI or digital transformation • Advantageous: UK public sector, local government or education • Advantageous: account-based marketing • Advantageous: scale-up environments • Advantageous: partner-led go-to-market

🏖️ Benefits

• Remote-first working – work flexibly from anywhere in the UK • £1,200 annual work-from-home allowance • 25 days holiday plus bank holidays • Enhanced pension scheme – 5% employer contribution • Private healthcare (Vitality) • Work at the cutting edge of public sector AI • Real social impact – transforming how public services are delivered • Autonomy, influence and a seat at the table in a fast-scaling company

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