Affiliate Lead – Consumer

🔥 16 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🪙 Affiliate Manager

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Kraken Digital Asset Exchange

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Own and scale the global affiliate programme across Kraken and Krak • Set strategy, partner and market priorities, and investment allocation against funded customers, retained revenue, LTV, CAC, ROI and fully loaded payback • Build direct relationships with affiliates, publishers, comparison sites, communities, creators and KOLs • Segment the portfolio by audience, model, market and customer quality • Design and negotiate CPA, revenue share, hybrid or quality-weighted terms • Lead strategic partners through evaluation, onboarding, offers, content, landing experience, verification, funding, first use and retention • Work with Data to create partner-level cohort views and tests separating last-click attribution from incremental growth • Decide which partners to scale, improve, cap or exit based on downstream economics and customer experience • Protect the channel from brand bidding, coupon interception, promotional abuse, fraud and low-quality traffic • Build the Consumer KOL and creator strategy, including recruiting, activating and scaling high-potential partners • Set objectives, briefs, commercial models and measurement for creator and KOL partnerships • Adapt strategy to local customer motivations, barriers, language, regulation and channel ecosystems • Build repeatable workflows with Performance Marketing, Product, Creative and regional teams • Use AI to improve sourcing, analysis, content operations and monitoring while retaining human judgement and compliance review

🎯 Requirements

• Track record of owning and scaling an affiliate programme as a hands-on operator, with clear examples of improving customer and revenue economics • Commercial judgement across CPA, revenue share, hybrid and incentive structures • Ability to calculate fully loaded payback and explain sustainable value • Experience sourcing, negotiating and growing direct partner relationships, including high-value or sensitive accounts • Ability to interrogate partner, funnel, cohort and retention data and work fluently with Data • International experience adapting offers, partner mix, content and operating approach to local customer behaviour and regulatory constraints • Practical command of affiliate tracking, attribution, fraud and abuse controls, and brand and compliance standards • Builder's mindset, including creating processes, sharing learning, and using AI or automation without outsourcing judgement • Experience in crypto, fintech or another regulated consumer business is nice to have • Exposure to creator or KOL programmes is nice to have

🏖️ Benefits

• Kraken product dogfooding is required once hired • Equal opportunity employment • Job-related skills or work-style assessments applied consistently • Consideration of qualified applicants with criminal histories consistent with the San Francisco Fair Chance Ordinance