Senior Product Manager – LTV and Retention

🔥 16 hours ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

✅ Product Manager

👻 Ghost score 13%

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Logo of Kraken Digital Asset Exchange

Kraken Digital Asset Exchange

1001 - 5000 employees

Founded 2011

₿ Crypto

💸 Finance

💳 Fintech

Crypto • Finance • Fintech

Kraken Digital Asset Exchange is a cryptocurrency platform that facilitates the buying and selling of over 200 cryptocurrencies, including Bitcoin, Ethereum, and many others. Founded in 2011, Kraken provides a comprehensive suite of features for both beginner and advanced traders, such as advanced trading interfaces and margin trading. The platform emphasizes industry-leading security, deep liquidity, and 24/7 customer support, making it a trusted choice for users worldwide. Kraken caters to individual investors as well as institutional clients, offering services like OTC trading and custody. The company is committed to transparency with its proof of reserves and mission-driven values. Kraken operates globally, supporting clients in over 190 countries, with a quarterly trading volume exceeding $207 billion. However, users are advised of the high risk of crypto investments and the lack of regulation in some jurisdictions.

📋 Description

• Define the product strategy and roadmap for engagement and loyalty across Kraken and Pro • Align product strategy with growth goals and business unit objectives • Own retention rate, session frequency, and LTV metrics • Drive product development from discovery and validation through launch and iteration • Develop growth loops and in-product mechanics to increase usage frequency and depth • Build gamification, rewards, social features, and habit-forming design • Collaborate with Engineering, Design, and Analytics on A/B and multivariate testing • Use experiment results to make fast, data-informed decisions • Partner with Marketing and Lifecycle teams on targeted engagement campaigns and personalized messaging • Use behavioral insights for push, in-app, and email communications • Design and refine client segmentation frameworks • Personalize user experiences and optimize customer journeys • Collaborate with Consumer and Pro Business Leads to align product goals with user personas, market demands, and business objectives

🎯 Requirements

• 5+ years of product management experience • 2+ years focused on engagement, retention, or lifecycle growth • Preferably experience in crypto or fintech • Strong analytical skills and ability to use data to drive decision-making • Experience in growth product management • Understanding of experimentation, funnel optimization, and behavioral psychology • Track record of launching engagement features such as notification systems, loyalty/rewards programs, or community-driven features • Experience working with both mobile and web applications • Comfort navigating technical conversations with engineers • Deep empathy for users and strong business sense • Strong communication and stakeholder management skills • Ability to influence at multiple organizational levels • Enthusiasm for Bitcoin and the cryptocurrency ecosystem • Belief in Kraken's mission

🏖️ Benefits

• Dogfooding is a requirement for everyone once they join Kraken • Equal opportunity employer committed to non-discrimination and harassment-free employment

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