Vice President, Demand Generation – Global

🔥 2 minutes ago

🌐 United Kingdom, United States – Remote

🇬🇧 United Kingdom – Remote 🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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M-Files

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2009

☁️ SaaS

⚡ Productivity

🏢 Enterprise

SaaS • Productivity • Enterprise

M-Files is a leader in knowledge work automation, providing intelligent solutions for document management, workflow automation, and content collaboration. The company focuses on automating and simplifying processes for knowledge workers, enhancing productivity, compliance, and security. With a range of industry-tailored solutions, M-Files integrates seamlessly with various existing applications like Microsoft 365, Google Workspace, and Salesforce, offering comprehensive enterprise content management.

📋 Description

• Build a global demand strategy and integrated plan aligned to ARR bookings and pipeline targets. • Set quarterly targets and ROI guardrails. • Drive funnel architecture, attribution, forecasting, performance management, data integrity, ICP/segmentation, routing, and SLA adherence with GTM Operations. • Own 1:few and 1:1 ABM programs with Sales across ads, web, email, outbound, and events. • Lead paid, organic, and lifecycle digital marketing programs to drive acquisition and conversion. • Own m-files.com performance, including conversions, speed, personalization, SEO, LLM, CRO, and governance. • Define the global events portfolio and orchestrate pre- and post-event activation and follow-up. • Build co-marketing and co-selling motions with strategic partners. • Lead the US SDR/BDR organization and oversee goaling, territories, cadences, enablement, compensation inputs, and conversion throughput. • Lead and align with the EMEA Growth VP on the EMEA BDR/SDR organization. • Engage with the ELT, Board, and field leaders, driving accountability across Sales, Marketing, and Customer Success. • Publish monthly growth reviews to the CMO/ELT with insights and actions. • Drive adoption of AI tooling and create agents to scale the organization. • Attract, grow, and retain top talent. • Travel approximately 25–30% for team meetings, field alignment, and flagship conferences.

🎯 Requirements

• Enterprise B2B SaaS growth leadership at scale: built and led global demand and business development teams delivering predictable pipeline. • Executive presence and influence, with Board-ready command of funnel math, growth levers, and trade-offs. • Ability to influence and drive change effectively across a global organization. • Expertise with funnel modeling, attribution, forecasting, testing, and financial guardrails including CAC, payback, and LTV/CAC. • Fluency in marketing automation, MAP-CRM integration, attribution, ABM platforms, data/intent, web analytics, and testing. • Experience with 1:1 and 1:few ABM programs, partnering with Sales for complex deals. • Proven record owning a revenue-centric website and organic strategy, including SEO and generative/LLM search optimization. • Track record of turning event spend into validated pipeline with disciplined pre-/post-event processes. • Experience creating co-marketing programs that generate sourced pipeline with strategic and named partners. • Familiarity with the Microsoft ecosystem is a plus. • Must be based in either the United States or the United Kingdom. • Must have valid work authorization in the country of employment.

🏖️ Benefits

• A dynamic, supportive, and international team culture where your ideas matter. • Opportunities for professional growth and development. • Flexible remote working and opportunities to connect with colleagues through team meetings and events. • Competitive, locally relevant benefits based on your country of employment. • Full details of the applicable benefits package will be shared during the recruitment process.

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