B2B Marketing Lead

🔥 7 minutes ago

🇪🇺 Europe – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 15%

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matchmatch

WebsiteLinkedInAll Job Openings

2 - 10 employees

🎯 Recruiter

🤝 B2B

☁️ SaaS

Recruitment • B2B • SaaS

matchmatch is a premium recruitment firm focused on VC-backed startups in the EU and US. They provide executive search for C-suite and VP-level hires, technical engineering hiring (founding engineers, tech leads, AI/ML specialists) with deep technical vetting, go-to-market and revenue hires (sales, marketing, growth, customer success), and embedded recruitment where a recruiter joins the client's team for 3–6 months. They specialize in early-stage companies (pre-seed to Series A) with teams of 2–70 and funding between $500K–$10M, covering hiring across 15+ countries and cities like Berlin, London, and San Francisco. Metrics include 250+ people recruited, 75 vacancies closed last year, 40 days average time to fill. The team comprises operators and startup veterans with roles like Head of Talent & People, Sourcing Lead, and Talent Sourcer.

📋 Description

• Own Marketing execution with demand generation and qualified pipeline growth as the primary commercial focus • Build and optimise campaigns for priority industries, accounts and buyer groups • Develop inbound, outbound-supporting, account-based and re-engagement motions • Improve lead quality, handoff and opportunity progression with Sales • Build nurturing and lifecycle programmes to move prospects through the funnel • Analyse funnel performance, identify conversion gaps and test channels and approaches • Measure Marketing performance through qualified pipeline and business outcomes • Define target audiences, market priorities, campaigns and expected outcomes • Build quarterly Marketing plans, calendars, operating rhythms and scorecards • Recommend Marketing budget and resource allocation • Improve PromoRepublic’s positioning and messaging • Translate product strategy and AI capabilities into commercial narratives • Develop differentiated messaging for priority industries and buyer groups • Lead Marketing execution around priority product launches • Set content priorities and create commercially useful content from customer insights, product releases, research and market trends • Build customer proof, case studies and sales enablement • Own website Marketing priorities and key conversion paths • Use webinars, roundtables and selected events to support pipeline and customer relationships • Work with Revenue Operations on HubSpot automation, attribution and data quality • Build AI-enabled workflows across research, data, campaigns, content operations, reporting and lifecycle Marketing • Automate repetitive Marketing processes and develop reusable workflows • Evaluate Marketing and AI tools based on measurable business value • Report directly to the Chief Revenue Officer and collaborate with the CEO, Sales, Product and Customer Success

🎯 Requirements

• Strong hands-on B2B Marketing experience • Experience in B2B SaaS or a closely comparable B2B software environment • Proven experience with demand generation and pipeline-focused Marketing • Evidence of personally owning Marketing initiatives from strategy through execution • Strong commercial and business mindset • Ability to connect Marketing activity to pipeline and revenue outcomes • Experience building and executing multi-channel B2B campaigns • Strong positioning, messaging and product Marketing judgement • Experience working closely with Sales • Experience with HubSpot or a comparable CRM and Marketing automation platform • Ability to analyse funnel and campaign data and make decisions based on it • Hands-on experience using AI and automation to materially improve Marketing workflows or outcomes • Experience coordinating agencies, contractors or cross-functional contributors • Excellent written and spoken English • Strong operational discipline and personal ownership

🏖️ Benefits

• Remote work • European-compatible working schedule • Core collaboration window during European working hours • Distributed team across Europe • Occasional flexibility for customer conversations, webinars, events or other market-facing activities • Professional opportunity to work with AI-enabled workflows and automation

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