Director of Demand Generation

Job not on LinkedIn

🔥 37 minutes ago

🌐 United Kingdom, Canada – Remote

🇬🇧 United Kingdom – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

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Paddle

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💳 Fintech

🤝 B2B

💰 Debt Financing on 2022-05

SaaS • Fintech • B2B

Paddle is a comprehensive merchant of record and payment solution specifically designed for SaaS businesses. It provides a complete suite of products and services including billing, subscription management, pricing strategies, tax compliance, fraud protection, and more. Paddle helps software companies manage payments, streamline billing, and enhance customer retention with tools like ProfitWell Metrics and Price Intelligently. By handling sales taxes, fraud liability, and all aspects of the billing process, Paddle enables SaaS businesses to focus on growth without worrying about the complexities of global compliance.

📋 Description

• Own and drive the global demand generation strategy across PLG and sales-led motions • Drive consistent, scalable full-funnel pipeline growth across paid media, SEO, ABM, lifecycle, and web • Design and execute segment-specific campaigns for startup, scale-up, and mid-market/enterprise tiers • Develop and optimize 1:1, 1:few, and 1:many ABM programs • Partner with Sales, Growth, Product Marketing, Brand, Web, RevOps, and Marketing Ops • Activate targeted compete, product, and vertical campaigns • Own reporting, optimization, and attribution across the funnel from signups and PQLs to revenue • Use AI for testing, targeting, personalization, and workflow automation • Build scalable martech, data infrastructure, and operating processes • Hire, coach, and inspire channel owners, strategists, and operations leads • Report directly to the CMO

🎯 Requirements

• 8+ years in marketing • 3+ years owning pipeline at Director or equivalent level • Experience across both PLG and sales-led motions • Proven experience building and scaling high-performing demand engines • Experience delivering signups, PQLs, SQLs, and revenue • Full-stack channel expertise across paid media, SEO, ABM, lifecycle, and web • Ability to integrate channels into a cohesive, data-led system • Commercial fluency tracking CAC, velocity, LTV, and attribution • Ability to tailor strategy by GTM motion and segment • AI literacy and experimentation-led approach • Strong cross-functional operating experience with Sales, Growth, Product Marketing, and Web • Experience hiring and scaling high-performing teams

🏖️ Benefits

• Attractive salary • Stock options • Unlimited holidays • Enhanced parental leave • Retirement plans • Private healthcare • Well-being initiatives • Annual learning fund • Regular internal and external training • Flexible choice of where, when, and how to work within hub locations • Trust and autonomy in working arrangements • Global hubs for focused collaboration

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