Senior Product Marketing Manager

🔥 0 minutes ago

🇬🇧 United Kingdom – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🇬🇧 UK Skilled Worker Visa Sponsor

This company has sponsored UK Skilled Worker visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Paddle

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💳 Fintech

🤝 B2B

💰 Debt Financing on 2022-05

SaaS • Fintech • B2B

Paddle is a comprehensive merchant of record and payment solution specifically designed for SaaS businesses. It provides a complete suite of products and services including billing, subscription management, pricing strategies, tax compliance, fraud protection, and more. Paddle helps software companies manage payments, streamline billing, and enhance customer retention with tools like ProfitWell Metrics and Price Intelligently. By handling sales taxes, fraud liability, and all aspects of the billing process, Paddle enables SaaS businesses to focus on growth without worrying about the complexities of global compliance.

📋 Description

• Own positioning and messaging for key product areas • Translate complex product capabilities into narratives for buyer segments and personas • Ensure message consistency across websites, sales collateral, campaigns, and executive communications • Lead end-to-end go-to-market strategy for major product launches • Define launch objectives, success metrics, and cross-functional plans with Product, Sales, and Marketing • Tie launch plans to commercial value, revenue, and business outcomes • Improve GTM playbooks using performance data, win/loss signals, and pipeline impact • Create sales enablement materials including pitch decks, battlecards, objection-handling guides, demo narratives, and ROI tools • Train and brief Sales and Customer Success teams on product differentiation • Measure enablement effectiveness through content adoption, win rates, and deal velocity • Partner with Revenue Operations to embed commercial messaging into sales processes and CRM workflows • Conduct win/loss interviews, customer surveys, and persona studies • Own competitive intelligence and equip the business to respond to competitor moves • Surface customer and market insights to influence product strategy and roadmap prioritization • Contribute to category positioning and thought leadership strategy • Partner with executives on narratives for analyst relations, investor communications, and industry moments • Own the PMM measurement framework and connect initiatives to business outcomes • Track launch performance, content usage, win/loss trends, and competitive displacement • Model commercial impact and articulate ROI to senior stakeholders • Use AI tools and agents to accelerate research, content creation, and repeatable PMM tasks • Share AI workflows, prompts, and best practices with the PMM team • Mentor junior PMMs and contribute to team processes, playbooks, and standards

🎯 Requirements

• 8+ years of experience in B2B SaaS product marketing • Experience ideally in payments, fintech, or developer/platform tooling • Ability to distil complex, technical concepts into messaging for technical and business buyers • Proven track record of tying go-to-market strategy to measurable commercial outcomes • Ability to align launch objectives to commercial value • Experience influencing Product, Sales, and Marketing leaders without formal authority • Ability to manage multiple complex workstreams autonomously and with limited oversight • Experience running customer research and using insights to inform strategy • Strong writing skills • Data fluency and analytical rigor, including building and interpreting PMM dashboards and modelling GTM impact • Comfortable using Salesforce, Amplitude, or similar tools • Practitioner-level use of AI tools and agents for competitive research, win/loss synthesis, content generation, and brief creation • Experience with agentic workflows and prompt engineering • Legally authorized to work in the country this role is advertised in, without sponsorship

🏖️ Benefits

• Remote work from anywhere, from one of Paddle's hubs, or a combination of both • Unlimited holidays • 4 months paid family leave regardless of gender • Annual learning fund • Regular internal and external training • Personal development support through exposure to new challenges • Inclusive workplace and support for accommodations