Product Marketing Manager

🕒 June 2

🌵 Arizona, California, +19 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🦞 Maine – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote ❄️ Minnesota – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⛷️ Utah – Remote ⚔️ Virginia – Remote 🧀 Wisconsin – Remote

💵 $125k - $140k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Electric

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

☁️ SaaS

💰 $23.4M Series D on 2022-03

IT Services • Tech Support • SaaS

Electric is a company that offers comprehensive IT management and support services. It provides a platform called the Electric IT Hub, which helps companies manage their IT environments with confidence and resolve IT support requests efficiently. Electric also offers services related to employee onboarding and termination, device management, and hardware services including procurement and shipping. In addition, Electric supports security controls and compliance, and integrates with third-party services to enhance its offerings.

📋 Description

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives. • Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption. • Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win. • Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies. • Manage product update communications to clients and prospects. • Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts. • Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform. • Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting. • Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

🎯 Requirements

• 5+ years of experience in a product marketing role in a SaaS or tech company • Experience with partner marketing, channel programs, and creating marketing materials for technical products and services. • Strong analytical and problem-solving skills, with demonstrated ability to leverage marketing data and understand partner ecosystems. • Excellent communication, written, and presentation skills, with the ability to create compelling content and influence outcomes across multiple stakeholder groups. • Experience creating product led, sales enablement materials • Proven experience leading cross-functional marketing initiatives across multiple departments. • Strong project management skills, with experience in agile marketing methodologies and ability to remove blockers quickly. • Technical proficiency and familiarity with marketing automation platforms, CRM systems (e.g., HubSpot, Salesforce, etc) and partner portal technologies is a plus.

🏖️ Benefits

• Flexible and generous PTO • Mental Wellness Days • Volunteer Days • Medical, Vision, Dental, and Orthodontia Coverage • 401k • Monthly WFH Stipend • ESOP (Employee Stock Option Program) • Kindbody Membership for Family Planning • Pre-taxed Commuter Benefits • Generous Parental Leave • Paid medical, family, and military leave • Short and Long Term Disability • Employee Assistance Programs • Life Insurance funded by Electric • Training and career growth • Awesome team building events!