Digital Content Manager

Job not on LinkedIn

🕒 October 15

🇬🇧 United Kingdom – Remote

💵 £48k - £55k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👨🏼‍💻 Content Manager

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Logo of Syskit

Syskit

51 - 200 employees

🏢 Enterprise

🔒 Cybersecurity

Enterprise • Cybersecurity

Syskit is a software development company focused on creating a state-of-the-art platform for easy management and governance of Microsoft 365 environments. Their flagship product, Syskit Point, simplifies IT management, enhances security, and provides IT control through one centralized dashboard. Syskit aims to support IT professionals, business users, and organizations in achieving flexible collaboration and peace of mind, and is recognized by over 3800 customers for their user-friendly solutions.

📋 Description

• Develop and execute SEO, AEO and GEO approaches, including search intent, content architecture, internal linking, structured content, on-page optimization and technical SEO fundamentals • Use HubSpot CMS to build, manage and optimize pages and content experiences • Identify improvements to customer journeys, navigation, CTAs and conversion • Use Google Search Console, HubSpot, analytics and other search/AI visibility tools to understand performance, diagnose issues and identify opportunities • Turn data into an ongoing optimization roadmap • Audit existing content and determine what to improve, consolidate, restructure, repurpose or retire • Use CRO principles and data-driven experimentation to improve visitor progression from content consumption to meaningful actions • Work with Content, Comms and other teams to improve visibility through review sites, third-party sources, backlinks, citations and external authority • Write, edit and restructure high-quality B2B content when required • Monitor developments in search, AI discovery and digital content technology, test new approaches and translate meaningful changes into action

🎯 Requirements

• Strong understanding of SEO and modern search/discovery practices, including AEO and GEO • Demonstrable experience working with a CMS; HubSpot CMS experience an advantage • Comfortable using Google Search Console, HubSpot reporting and web analytics tools • Understanding of website conversion optimization, user journeys and content UX • Able to interpret performance data and turn it into practical recommendations • Understanding of technical SEO fundamentals without needing to be a developer • Experience using AI and emerging content tools appropriately to improve research, production and optimization • Strong collaboration skills across Content, Design, Product Marketing, Growth and Marketing Operations • Strong B2B writing and editorial skills with good editorial judgment • Curious, experimental and comfortable working in a rapidly changing digital environment

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