Head of CRM

🕒 March 30

🏢🏡 London – Hybrid

💵 £95k - £105k / year

⏰ Full Time

🔴 Lead

🏆 Customer Success

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Trainline

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1997

🚗 Transport

🛍️ eCommerce

💰 Venture Round on 2006-01

Transport • eCommerce • Technology

Trainline is Europe’s leading independent rail platform, dedicated to empowering greener travel choices by connecting people and places. The company enables millions of travellers worldwide to search, book, and manage their rail and coach journeys seamlessly through their highly-rated website and mobile app. With a strong commitment to environmental sustainability and corporate responsibility, Trainline operates through three business segments: UK Consumer, International Consumer, and Trainline Solutions.

📋 Description

• Own and deliver iMAC, transaction frequency and lifetime value from CRM • Lead the CRM team across lifecycle, operations and tech/reporting • Define and execute a global lifecycle strategy • Build a high-velocity experimentation engine • Own and evolve the CRM tech stack

🎯 Requirements

• Experience leading a large CRM team in a tech, digital or e-commerce environment • Deep expertise in app-first CRM, experimentation and personalisation • A combination of customer and analytical mindset • Strong knowledge of Braze and CRM platforms • Experience working closely with data teams on segmentation, customer insight and measurement • An AI-first mindset • A confident people leader with strong communication skills

🏖️ Benefits

• Private healthcare & dental insurance • Generous work from abroad policy • 2-for-1 share purchase plans • EV Scheme to reduce carbon emissions • Extra festive time off • Excellent family-friendly benefits • Clear career paths • Transparent pay bands • Personal learning budgets • Regular learning days