Director, Global Campaigns

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🔥 0 minutes ago

🌐 United Kingdom, Ireland – Remote

🇬🇧 United Kingdom – Remote 🇮🇪 Ireland – Remote

⏰ Full Time

🔴 Lead

👔 Director

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Twilio

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🔌 API

🤝 B2B

API • B2B

Twilio is a leading provider of cloud communications services that enables developers to build innovative communication solutions. Founded in 2008, Twilio has democratized access to communication channels such as voice, text, chat, video, and email through easy-to-use APIs. With headquarters in San Francisco and a global presence, Twilio empowers organizations of all sizes to engage effectively with their customers by integrating these communication capabilities into their applications.

📋 Description

• Own, develop, and execute major global campaigns that drive awareness and opportunities for Twilio • Set the strategic vision for global campaign structure, operations, and execution across the top five campaign motions • Design and execute strategic end-to-end campaigns for buyer and vertical segments • Partner with product marketing, content, brand, creative, and regional campaign teams on themes and messaging • Serve as the central point of contact for campaign work across teams • Build relationships with cross-functional stakeholders to ensure campaign enablement and engagement • Develop scalable, repeatable global campaign playbooks and content systems • Track program results, measure success, report metrics, analyze performance, and recommend optimizations • Integrate AI frameworks, tools, guidelines, reusable templates, and AI-assisted workflows into campaign operations • Manage and allocate campaign production budgets across content, video, localization, and agencies • Lead a globally scoped team across the US, Europe, and Asia • Execute top-of-funnel campaigns with company and brand leadership

🎯 Requirements

• Management experience with ability to inspire a team of strategists and communicate a vision • Deep understanding of marketing funnel tactics and metrics by stage, PLG model and funnel • Understanding of enterprise buying cycles, sales processes and stakeholders, especially in B2B tech • Ability to manage multiple work streams and maintain presence with the team and leadership • Strategic thinking with strong attention to detail • 8+ years working as a campaign strategist in B2B or tech • Proven experience building and delivering integrated programs and managing tools, processes, and assets • Exceptional verbal and written communication skills • Experience working with cross-functional teams and executives • Ability to foster a culture of trust through feedback, communication, and transparency

🏖️ Benefits

• Competitive pay • Generous time off • Ample parental and wellness leave • Healthcare • Retirement savings program • Employee volunteering and donation support