Senior Content Marketing Manager

Job not on LinkedIn

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🏄 California – Remote

🏄 California – Remote

💵 $120k - $150k / year

⏰ Full Time

🟠 Senior

✍️ Content Marketing Manager

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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12twenty

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2010

☁️ SaaS

📚 Education

🎯 Recruiter

SaaS • Education • Recruitment

12twenty is a data-driven, university-first career services and recruiting SaaS platform that connects universities, students and alumni with employers to streamline early-career hiring and career support. It offers modular products for university career centers, alumni relations, institutional research, and employers — including outcome data analytics, experiential learning management, employer relationship management, talent acquisition, virtual events, and recruiting intelligence — to improve student engagement, track outcomes, and source diverse early-career talent.

📋 Description

• Own and manage the editorial calendar, aligning content with business priorities, campaigns, product launches, and market opportunities • Serve as editorial owner for long-form marketing content and maintain high standards for quality, clarity, accuracy, and brand voice • Build repeatable content workflows to improve quality, efficiency, and consistency • Repurpose existing content into new formats and channels • Write data-driven thought leadership, industry reports, SEO and AI search (AEO)-optimized articles, webinar messaging, guides, educational resources, website copy, email campaigns, and sales enablement content • Transform proprietary platform data, customer insights, and market trends into compelling stories • Develop content that educates employers, universities, and early-career professionals • Create integrated content supporting product launches, demand generation, webinars, partner marketing, and customer engagement • Develop webinar messaging and promotional assets with customers and strategic partners • Collaborate with Demand Generation to support pipeline creation throughout the buyer journey • Repurpose campaign content across email, social media, web, and sales enablement • Optimize content for traditional search engines, AI-powered search, and emerging discovery platforms • Manage and grow 12twenty’s social content presence • Measure content performance across engagement, search visibility, AI discoverability, and pipeline influence, using insights to improve results

🎯 Requirements

• 5+ years of content marketing experience in B2B SaaS, HR technology, EdTech, or a similar technology environment • Exceptional writing and editing skills, with a portfolio demonstrating long-form thought leadership and business storytelling • Experience creating data-driven content such as benchmark reports, industry research, analytics-driven articles, or customer insight pieces • Experience managing editorial calendars and content production workflows • Strong understanding of SEO best practices and the evolving role of AI search and Answer Engine Optimization (AEO) • Experience supporting demand generation through content marketing • Ability to translate complex concepts into clear, engaging content for multiple audiences • Strong organizational skills with the ability to manage multiple priorities in a fast-moving environment

🏖️ Benefits

• Medical, dental, and vision benefits • 401(k) • Paid time off • Equity for US employees • Competitive salary • Generous PTO policy • Full benefits, including 401(k) • Regular team happy hours and activities • Remote work flexibility • Stock options