Senior Client Strategist – Digital, Growth

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🔥 34 minutes ago

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Logo of 321 The Agency

321 The Agency

11 - 50 employees

📣 Marketing

📱 Media

Marketing • Media

321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.

📋 Description

• Serve as the strategic lead for a portfolio of growth-focused client accounts • Build trusted relationships with business owners and key stakeholders • Lead quarterly business reviews, planning sessions, and growth strategy meetings • Translate business objectives into actionable marketing strategies • Develop annual and quarterly marketing roadmaps aligned with client goals • Advise clients across paid media, CRM, websites, automation, creative, and analytics • Identify growth opportunities and recommend strategies to increase leads, revenue, and customer value • Develop and guide integrated marketing strategies across paid advertising, lead generation, CRM, automation, funnels, CRO, email, SEO, content, and retention • Partner with the Digital Media team on paid media strategy, campaign reviews, budget allocations, and performance analysis • Design and optimize customer acquisition systems, sales funnels, landing pages, lead capture, nurturing, follow-up automation, and retention • Guide CRM and marketing automation strategy, including email, SMS, pipeline automation, lead routing, segmentation, referrals, and retention • Monitor performance metrics and present monthly reports with actionable recommendations • Provide strategic direction across Digital Media, Creative, CRM, Web Development, SEO, and Content teams • Support client engagement expansion, new business presentations, agency process improvements, and strategic offerings • Stay current on marketing technologies, AI tools, platform updates, and industry best practices

🎯 Requirements

• 5+ years of experience in client strategy, digital marketing, account leadership, growth consulting, or marketing strategy within an agency environment • Strong understanding of paid digital advertising and performance marketing • Experience developing direct-response growth strategies connected to business objectives • Experience with CRM platforms, integrations, and marketing automation systems • Deep understanding of customer acquisition, lead generation, funnels, lead nurture, and conversion optimization • Strong understanding of ad spend, ROAS, CAC, CPL, lead quality, and revenue attribution • Strong analytical, presentation, communication, relationship-building, project management, and prioritization skills • Ability to work cross-functionally with creative, digital media, CRM, development, content, SEO, and leadership teams • Passion for continuous learning, innovation, and helping clients grow • Preferred experience in home services, law firm/legal, or other lead-generation industries • Nice-to-have experience with GoHighLevel, HubSpot, Salesforce, ClickUp, and fast-paced agency account management

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