Senior Client Strategist – Digital, Growth

🕒 August 6

🐊 Florida – Remote

🐊 Florida – Remote

💵 $80k - $93k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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321 The Agency

WebsiteLinkedInAll Job Openings

11 - 50 employees

📣 Marketing

📱 Media

Marketing • Media

321 The Agency is a brand and social agency focused on crafting lasting brand legacies through powerful storytelling and strategic social engagement. Their mission is to ensure that brands not only exist but thrive, evolve, and become cultural touchstones. The agency offers services in strategy insights and research, brand creation, and campaign activation, deploying both digital and traditional media channels. They strongly emphasize building connections and engaging in meaningful conversations that continue past the initial campaign period. 321 The Agency collaborates with technology partners to optimize brand experiences and reach through targeted content across the digital ecosystem.

📋 Description

• Serve as the strategic lead for a portfolio of growth-focused client accounts • Build trusted relationships with business owners and key stakeholders • Lead quarterly business reviews, planning sessions, and growth strategy meetings • Translate business objectives into actionable marketing strategies • Develop annual and quarterly marketing roadmaps aligned with client goals • Advise across paid media, CRM, websites, automation, creative, and analytics • Identify growth opportunities and recommend strategies to increase leads, revenue, and long-term customer value • Develop integrated strategies covering paid advertising, lead generation, customer acquisition, CRM, automation, funnels, landing pages, CRO, email, SEO, content, retention, reporting, and attribution • Develop paid media strategies across Google Ads, Meta, Local Services Ads, LinkedIn, YouTube, and emerging platforms • Review campaign performance, optimization opportunities, budgets, lead quality, conversion rates, ad spend, and ROAS • Guide creative messaging and offer strategy based on customer insights • Design and optimize customer journeys, sales funnels, lead capture, appointment booking, nurturing, automation, sales pipelines, retention, and reactivation • Guide CRM and marketing automation recommendations including email, SMS, pipeline automation, lead routing, segmentation, review generation, referrals, and retention • Monitor business metrics including ROAS, CAC, CPL, cost per qualified lead, conversion rate, lead-to-customer rate, pipeline value, customer lifetime value, and revenue attribution • Present monthly performance reports with actionable growth recommendations • Collaborate with Digital Media, Creative, CRM and Automation, Web Development, and SEO and Content teams • Identify opportunities to expand client engagements and support new business presentations • Improve agency processes, workflows, and strategic offerings • Stay current on marketing technologies, AI tools, platform updates, and industry best practices • Report to the Director of Client Success and partner with Client Success, Digital Media, Creative, CRM, SEO, Content, and Development teams

🎯 Requirements

• 5+ years of experience in client strategy, digital marketing, account leadership, growth consulting, or marketing strategy within an agency environment • Strong understanding of paid digital advertising and performance marketing • Experience developing direct-response growth strategies connecting marketing performance to business objectives • Experience working with CRM platforms, integrations, and marketing automation systems • Deep understanding of customer acquisition, lead generation, funnel structure, lead nurture, and conversion optimization • Strong understanding of ad spend, ROAS, CAC, CPL, lead quality, and revenue attribution • Strong analytical skills with the ability to interpret performance data and communicate actionable insights • Excellent presentation, communication, and relationship-building skills • Highly organized with exceptional project management and prioritization abilities • Comfortable working cross-functionally with creative, digital media, CRM, development, content, SEO, and leadership teams • Passion for continuous learning, innovation, and helping clients grow • Preferred industry experience: home services marketing, law firm and legal marketing, or other lead generation-focused industries • Nice to have: CRM platforms such as GoHighLevel, HubSpot, or Salesforce; ClickUp; fast-paced agency experience managing multiple client accounts