Senior Product Category Manager – Off-Road Accessories

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RealTruck, Inc.

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🛍️ eCommerce

🛒 Retail

👥 B2C

eCommerce • Retail • B2C

RealTruck, Inc. is an e-commerce and retail company that designs, manufactures, and sells truck caps, bed covers, steps, and related accessories directly to consumers and through a network of over 800 dealers. They provide a 3D cap builder for custom configurations, produce products at a plant in Ohio, deliver via their own specialty fleet, and offer professional installation through certified local dealers. RealTruck serves both recreational and commercial truck markets and operates internationally.

📋 Description

• Lead the end-to-end marketing development of critical product categories within Off-Road Accessories business • Focus on creating robust category strategies and roadmaps • Launch new innovative products that address consumer needs and drive business growth • Develop robust product roadmaps, crafting business cases, project scoping, and making trade-off decisions • Lead the development of short/mid/long-term product strategies for complex categories • Leverage sound, fact-based analysis and compelling storytelling • Take ownership of on-going portfolio management across Off-Road Accessory product categories • Transform consumer learnings, competitive research, and insights into new product concepts • Collaborate closely with brand organization to ensure new product ideas fit seamlessly within brand consumer strategies • Develop and maintain strong, trust-based relationships with all functional process partners

🎯 Requirements

• Bachelor’s degree in a relevant field required • MBA preferred • 9+ years of experience in marketing, product management, industrial design, engineering, brand, or category management required • 2+ years of experience communicating, collaborating, and presenting to executive leadership • Proven product development and global business experience required • Industry experience in automotive aftermarket • Off-road industry experience preferred • Strong organizational skills • Expertise in applying consumer insights to product roadmap and strategy • Success in fast-paced environments • Familiarity with Agile methodologies • Ability to manage multiple projects simultaneously • Self-starter with minimal oversight • Comfort with ambiguity and adaptability in project outcomes

🏖️ Benefits

• medical, dental, and vision coverage • company-paid life insurance and disability • 401(k) with company match • wellbeing days • parental leave • educational reimbursement • referral bonuses • exclusive employee discounts