Lead Product Manager, Organic & AI Discovery

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🔥 0 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

💵 $165k - $195k / year

⏰ Full Time

🟠 Senior

🤖 AI Engineer

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A Place for Mom

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2000

🏪 Marketplace

👥 B2C

Marketplace • B2C

A Place for Mom is a U. S. -based senior care referral and marketplace that helps families find, compare, and arrange senior living and home care options, including assisted living, memory care, independent living, nursing homes, and home care providers. The company connects families with local senior living advisors, publishes guides, reviews and awards, and offers tools like cost calculators and personalized recommendations. Its service is free to families and is funded by participating senior living communities and home care providers.

📋 Description

• Own the product strategy and roadmap for how APFM's owned properties perform across the traditional, AI-mediated, voice, and agentic search landscape • Translate SEO signals, algorithm shifts, and discovery changes into product decisions and roadmap prioritization; partner with specialist practitioners who own day-to-day execution • Define and evolve how A Place for Mom shows up across the full AI-mediated discovery landscape, including AI search citations, conversational query coverage, structured data for AI grounding, MCP integrations, voice interfaces, and agentic endpoints • Monitor and interpret shifts in AI platform behavior, search landscape changes, and evolving distribution surfaces, and translate them into internal product guidance, guardrails, and prioritization • Evolve existing AI discovery measurement framework and tooling as the ecosystem develops and new channels come online that require new measurement approaches • Build acquisition loops into the product surface: Sharing, comparison tools, decision aids, community-driven content surfaces • Partner with Product peers to embed PLG mechanics in core flows that compound organic acquisition without paid spend • Define metrics, baselines, and targets for organic and AI discovery; size opportunities, set hypotheses, and lead learning agendas • Translate ambiguous, evolving discovery signals into actionable product bets and clear investment recommendations • Embed authority, expertise, and trust signals into product surfaces and content systems • Ensure the signals AI systems use to evaluate credibility, including review integrity, content quality, and decision support depth, are reflected accurately in what we build • Develop and maintain a point of view on AI disintermediation risk and ensure the product roadmap accounts for it

🎯 Requirements

• 7–10+ years of experience in SEO, organic growth, product strategy, or related roles • Demonstrated depth in SEO fundamentals and a track record of shipping product surfaces that moved organic acquisition outcomes, not just advising on them • A working point of view on how the search landscape is evolving: how AI-mediated discovery works, how to instrument and influence it, and where it's heading • Comfort with ambiguous, evolving data sets and the ability to build measurement approaches where none exist yet • Strong opinions on trust-sensitive, YMYL content and product systems • Proven ability to write clear requirements, run experiments, partner closely with engineering, and own delivery end-to-end • Experience facilitating alignment across senior stakeholders in ambiguous, cross-domain problem spaces • Experience managing or mentoring other practitioners; a track record of elevating the product intuition and execution quality of the team around you • Bonus: marketplace or aggregator experience, regulated or health-adjacent domains, prior GEO work, MCP or agentic distribution experience

🏖️ Benefits

• 401(k) plus match • Dental insurance • Health insurance • Vision Insurance • Paid Time Off