Strategic Marketing Specialist

🕒 3 days ago

🎸 Tennessee – Remote

🎸 Tennessee – Remote

💵 $100.5k - $160.8k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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ABB

WebsiteLinkedInAll Job Openings

10,000+ employees

⚡ Energy

🔧 Hardware

🤝 B2B

💰 $545.9M Post-IPO Debt - ABB on 2023-11

Energy • Hardware • B2B

<ABB> ABB is a global technology company specializing in electrification, industrial automation, robotics, motion, and power products and services. It designs, manufactures and services hardware such as motors, drives, medium- and low-voltage equipment, transformers, EV charging infrastructure, and robotic systems, and provides software and lifecycle services to utilities, industry, transport and infrastructure customers to improve efficiency and enable a low-carbon, digitally connected future.

📋 Description

• Generating demand in the market to create growth in line with strategy, and providing input to strategy • Ensuring targets such as margins, cash flow and Net Promoter Score are achieved through oversight and specifying improvement actions • Implementing a customer-focused attitude, raising awareness of market opportunities, and ensuring appropriate action is taken • Building and maintaining relationships with customers to ensure satisfaction and developing new customers to generate growth. • Strengthening customers’ perception of a division that is easy to do business with and being the voice of the customer internally. • Identifying opportunities to drive marketing and sales in the domestic market, including product launches • Driving sales efficiency and effectiveness, and ensuring balanced growth through all product lines, product groups and business areas • Ensuring that agreed service levels are maintained through efficient business and support functions in back-end sales, as well as shared platforms

🎯 Requirements

• A bachelor’s degree in marketing, business administration or related technical field (engineering, statistics, etc.) • 8+ years of experience in sales and/or marketing with relevant knowledge and experience with engineered products for professional applications • Sound knowledge of marketing methods and strategies (product literature, advertising, market research, voice of customer, etc.) to drive demand in commercial and industrial markets • Experience creating, implementing, and measuring digital marketing campaigns, including tracking and analytics • A solution-focused approach and strong written and spoken communication skills • Candidates must already possess authorization to work for ABB in the US.

🏖️ Benefits

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan. • Choice between two dental plan options: Core and Core Plus • Vision benefit • Company paid life insurance (2X base pay) • Company paid AD&D (1X base pay) • Voluntary life and AD&D – 100% employee paid up to maximums • Short Term Disability – up to 26 weeks – Company paid • Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay. • Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance • Paid Parental Leave • Employee Assistance Program • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption • Employee discount program • 401k Savings Plan with Company Contributions • Employee Stock Acquisition Plan (ESAP) • ABB provides 11 paid holidays. • Salaried exempt positions are provided vacation under a permissive time away policy.