Regional Marketing Manager – Immunology/Gastroenterology

🔥 0 minutes ago

🌲 North Carolina – Remote

🌲 North Carolina – Remote

💵 $139k - $250.5k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎡 Marketing

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AbbVie

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 2013

🏥 Healthcare

💼 Consulting

🏭 Manufacturing

Healthcare • Consulting • Manufacturing

AbbVie is a global pharmaceutical company that discovers and delivers innovative medicines and solutions to enhance lives. With a focus on addressing the world's toughest health challenges, AbbVie operates in over 175 countries, providing a wide range of products across areas like immunology, oncology, neuroscience, and aesthetics. Committed to scientific innovation, AbbVie invests heavily in research and development, aiming to produce first-in-class medicines. The company also emphasizes workplace diversity, sustainability, and patient support initiatives, ensuring positive impact for both its patients and the broader community.

📋 Description

• Develop and optimize national and regional marketing initiatives aligned with Annual Strategic Brand Plans • Collaborate with cross-functional AbbVie teams to develop and execute area marketing strategy • Lead projects through the promotional review process while ensuring regulatory guidelines and AbbVie processes are followed • Manage strategy, execution, and budgeting for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs • Evaluate marketing tactics and make strategic recommendations for brand optimization • Provide insights on brand business questions to inform marketing strategy, resource optimization, and tactic development • Partner with field leadership to optimize pull-through of marketing strategies • Analyze market drivers, competitive landscape, provider dynamics, and competitive intelligence across the assigned geography • Coordinate deliverables across external vendors and internal departments • Build and strengthen relationships with External Experts, emerging leaders, and patient and professional associations • Develop regional External Expert engagement plans and ensure tactical execution • Connect AbbVie Integrated Brand Teams around collaboration opportunities in compliance with industry standards

🎯 Requirements

• Bachelor's Degree • Previous experience in sales, sales management, or marketing • At least 2 years of experience in Immunology preferred • Previous Gastroenterology experience preferred • Mastery of verbal and non-verbal communication and presentation skills • Experience collaborating with integrated, cross-functional teams and influencing without direct authority • Ability to navigate field- and headquarters-based matrix organizations • Ability to work in a fast-paced environment • Knowledge of applicable regulations and standards affecting pharmaceutical products • Willingness to travel up to 75% of the time, including evenings and weekends • Valid driver's license • Ability to pass a pre-employment drug screening test and meet safe driving requirements • Ability to sit continuously for prolonged periods (more than 2 consecutive hours in an 8-hour day)

🏖️ Benefits

• Paid time off (vacation, holidays, sick) • Medical, dental, and vision insurance • 401(k) • Short-term incentive programs • Remote work opportunity • Company car or truck may be used for work-related driving