Customer Marketing Manager

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Palm Bay International

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1977

🍽️ Food & Beverage

🏭 Manufacturing

🛍️ eCommerce

Food & Beverage • Manufacturing • eCommerce

Palm Bay International is a leading importer and distributor of fine wines, spirits, and craft beverages. The company is dedicated to sourcing high-quality products from around the world to provide a diverse selection for its customers. With a strong focus on customer service and industry expertise, Palm Bay International partners with a variety of renowned brands to enhance its offerings in the beverage market.

📋 Description

• Partner with National Accounts On Premise Sales Directors to identify, develop, and execute customer engagement and growth through promotional programming. • Focus on critical on-premise accounts across dining, lodging, transportation, entertainment, and related channels. • Partner with Strategic Accounts Off Premise Sales Directors to develop and execute customer marketing solutions, including programs and selling material. • Focus on top regional chains while aligning with Palm Bay’s brand strategies and commercial goals. • Collaborate across Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners. • Develop and execute insight-driven programs and activations that drive consumer engagement and ROI. • Identify and activate custom promotional materials for consumers and shoppers, measuring effectiveness through sales data and customer feedback. • Provide chain and distributor sales teams with tools and resources in partnership with Business Intelligence. • Develop customized sales materials and presentations as a customer-facing subject matter expert on Palm Bay brands and marketing programs. • Consult internally on national innovation and account specialty items for successful launches and execution. • Assist with planning and logistics for wine tastings, events, and activations. • Liaise between brand and chain sales teams to maintain information flow. • Measure and evaluate programming initiatives to optimize programs and spending efficiency.

🎯 Requirements

• Bachelor’s Degree required • 5+ years of experience in sales or commercial marketing • Beverage Alcohol experience, including understanding of on- and off-premise channels and their unique dynamics • Ability to develop strong cross-functional relationships and navigate and resolve interdepartmental challenges • Experience with syndicated data analysis • Ability to manage multiple priorities and projects in a fast-paced environment • Comfortable working collaboratively and operating in ambiguity • Creative, strategic thinker able to translate data into actionable insights • Skilled presenter • Self-motivated with a sense of urgency • Anticipated travel up to 25%

🏖️ Benefits

• Medical insurance • Dental insurance • Vision insurance • Life insurance • 401(K) • Paid vacation • Personal time off • 11 paid company holidays