Senior Marketing Manager

🔥 0 minutes ago

🐊 Florida, Idaho, +4 more states – Remote

🐊 Florida – Remote 🥔 Idaho – Remote 🌲 North Carolina – Remote 🚗 Michigan – Remote 🤠 Texas – Remote ☕ Washington – Remote

💵 $139.5k - $182.7k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

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Rover.com

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2011

👥 B2C

🏪 Marketplace

🧘 Wellness

B2C • Marketplace • Wellness

Rover. com is an online platform that connects pet owners with pet sitters, dog walkers, and trainers. The platform offers a variety of services including dog boarding, house sitting, drop-in visits, dog walking, doggy day care, and private dog training. Rover. com ensures the safety and satisfaction of pets and their owners by offering services backed by a guarantee and 24/7 support. It allows pet owners to book trusted sitters and walkers who ensure that pets are cared for in a loving and secure environment, all through an easy-to-use app with secure payment options.

📋 Description

• Architect Rover’s consideration engine and strategically deploy brand identity across upper-funnel channels to drive measurable business impact and growth • Drive long-range strategy for upper-funnel channels and set goals and OKRs for new-customer growth and measured consideration • Influence annual planning cycles using media best practices and emerging industry shifts • Integrate upper-funnel strategy with the Brand team’s vision and provide performance-data feedback • Lead media buying, negotiations, inventory quality, and placement strategy across Linear TV, OTT/CTV, Audio, Podcast, OOH, and Programmatic channels • Manage complex external agency relationships, coach agencies, and hold them accountable to performance benchmarks • Manage large-scale program budgets • Develop marketing metrics and measurement frameworks with Marketing Data Science • Interpret and apply Media Mix Modeling (MMM) and propose Geo-Uplift tests to measure incrementality • Solve complex issues including CTV signal loss and multi-channel attribution in privacy-first environments • Automate marketing workflows and operationalize AI tools within the department • Architect AI-tool use cases to solve complex business problems • Distill complex media and AI concepts for executive stakeholders • Establish business rhythms to share findings and improve team prioritization and efficiency

🎯 Requirements

• 8–12+ years of relevant experience in high-scale media strategy with a consumer brand, ideally a two-sided marketplace • Demonstrated expertise leveraging upper-funnel channels to drive new customers and measuring their impact • Demonstrated workflow automation improvements using Scripts, Python, SaaS tools, and AI • Ability to act as the team’s AI expert and expand team capabilities • Hands-on experience implementing Geo-Uplift testing and tactically applying MMM results • Bachelor’s degree required; master’s degree in a quantitative or business field is a plus • Experience managing agencies, holding them accountable for results, and managing an RFP process • Experience managing campaigns in the UK and EU is a plus • Ability to collaborate with internal Brand teams and Marketing Data Science • Curiosity and willingness to learn and challenge assumptions • Pet-related brand experience is nice to have

🏖️ Benefits

• Competitive compensation • 401k match • Long-term incentive plan with a company performance-based cash payout • Flexible PTO • Competitive benefits package, including medical, dental, and vision insurance • Commuter benefits • Bring your dog to work (and unlimited puppy time) • Pet benefits, including $1000 toward adopting your first dog or cat • Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly • Regular team activities performed in-person and virtually • Access to AI tools for every team member