B2B Marketing Lead – HCP, Enterprise

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🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

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Tiny Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

🛍️ eCommerce

👥 B2C

💰 $8.5M Series A - Tiny Health on 2024-03

Healthcare • eCommerce • B2C

Tiny Health is a consumer health brand that appears to offer at-home microbiome testing and related health products through an online shop. The provided website CSS references “microbiome,” “home_testing_step_image,” shop item pricing, and home/shop sections, indicating Tiny Health provides home testing services and sells consumer health products via its website. The site styling also shows customer testimonials and founder sections, consistent with a direct-to-consumer wellness company.

📋 Description

• Design and execute lifecycle marketing campaigns for HCPs, clinics, and enterprise prospects across email, webinars, social, website, blog, and paid media • Own go-to-market strategy for new B2B products and enterprise offerings • Develop funnel strategies from awareness through onboarding, activation, and retention • Optimize the HCP-DTC flywheel to drive downstream patient testing and referral-based revenue • Translate gut and vaginal microbiome science and clinical research into B2B messaging, webinars, white papers, and sales collateral • Collaborate with science, clinical, partnerships, data, analytics, sales, operations, product, and D2C marketing teams • Build a clinical studies marketing toolkit including a one-pager, slide, FAQ, and email copy • Co-lead thought leadership, newsletter, and content efforts for HCP and enterprise audiences • Run targeted B2B campaigns on Meta, LinkedIn, Google, and email • Track campaign performance, attribution, and conversion; optimize cost per lead and LTV • Nurture pipeline and align with sales and partnerships on lead quality • Develop go-to-market and co-branded campaigns with the partnerships team • Manage agency or contractor relationships as needed

🎯 Requirements

• 4+ years of experience in B2B marketing, preferably in healthtech, lab testing, clinical diagnostics, or wellness • Experience working closely with or marketing to functional medicine practitioners, integrative MDs, NDs, or longevity clinics • Skilled in scientific communication and translating complex topics such as gut microbiome, AI insights, and metabolomics into compelling healthcare-professional narratives • Understanding of B2B2C dynamics and leveraging HCPs to grow patient volume • Experience managing campaigns across email, paid media, content, and lifecycle marketing • Strong marketing analytics skills, including funnel metrics, hypothesis testing, and ROI optimization • Strong writing and clear communication skills • Preferred: Registered Dietitian or clinical background in nutrition, functional medicine, or microbiome • Preferred: Experience with Zoho or HubSpot, Klaviyo, Sendgrid, Webflow, Google Analytics, and Meta, Google, or LinkedIn advertising platforms • Preferred: Experience at a fast-paced Series A–B startup with limited resources and high expectations • Preferred: Familiarity with Fullscript, Rupa Health, Evexia, or other HCP marketplace platforms • Preferred: Previous fast-paced startup experience • Preferred: DTC health or wellness company experience • Preferred: Remote-work experience and proficiency in Slack • Self-directed, proactive, and comfortable with ambiguity

🏖️ Benefits

• Remote work • Remote-first company • Working-hours flexibility within a 2-hour window from 9 am–6 pm CST • Professional autonomy and ownership • Experimentation and opportunity to shape what the company builds • Transparent work culture • High standards and human culture