Content Strategist

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Logo of Accenture Federal Services

Accenture Federal Services

10,000+ employees

Founded 2017

💼 Consulting

🎖️ Defense

📦 Logistics

Consulting • Defense • Logistics

Accenture Federal Services is a division of Accenture that focuses on delivering technology and consulting services to the U. S. federal government. With capabilities in cloud, cybersecurity, data and artificial intelligence, digital engineering, and emerging technologies, Accenture Federal Services supports federal agencies in achieving mission-critical outcomes through innovation and technological advancement. The company emphasizes building secure, scalable solutions, enhancing decision-making with data-driven insights, and transforming digital infrastructures to meet complex governmental needs. By leveraging advanced R&D and human-centered design, they aim to improve the performance and resilience of government operations.

📋 Description

• Conduct a comprehensive audit and analysis of the content and experience of existing federal products, focusing on their architecture, structure, content, and taxonomy. • Identify areas for improvement and create a detailed plan for refreshing digital products, ensuring they align with both user needs and organizational objectives. • Gather requirements, facilitate client discussions, and conduct content reviews to drive the success of programmatic improvements. • Leverage expertise in SEO, GEO, AEO, and user experience to inform strategy and recommendations. Support user testing efforts using insights gained to validate proposed changes and enhance the overall user journey. • Collaborate with interaction and service designers, providing guidance on content strategy while supporting the implementation of visual and structural updates. • Familiarity with website maintenance and governance principles, as well as experience in defining long-term strategies for content management.

🎯 Requirements

• Bachelor’s degree in marketing, Digital Marketing, Communications, or a related field; or equivalent experience. • 5+ years of experience as a content strategist or content marketer. • 5+ years of experience crafting content for digital products or services in consulting, in-house, or agency environments. • Exceptional writing, editing, and storytelling skills with a focus on creating topical authority. • Proficiency in content management systems (CMS) and SEO (site structure, schema markup) combined with knowledge of how AI models retrieve information. • Strong understanding of digital marketing channels and best practices. • Ability to communicate design intent and tradeoffs clearly to diverse stakeholders, including non-design audiences.

🏖️ Benefits

• Health insurance • Professional development opportunities • Collaborative work environment

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