Technical Marketing Manager, Senior

🕒 May 15

🇺🇸 United States – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 23%

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Logo of Watchmaker Genomics

Watchmaker Genomics

51 - 200 employees

Founded 2019

🏥 Healthcare

🏭 Manufacturing

💼 Consulting

Healthcare • Manufacturing • Consulting

Watchmaker Genomics is a company that specializes in providing comprehensive web accessibility solutions powered by artificial intelligence and expert-driven processes. They offer products such as automated website accessibility tools, compliance documentation, and user testing services to ensure websites are accessible and meet regulations like ADA and WCAG. Their tailored solutions support businesses of all sizes and are designed to create a more inclusive internet experience.

📋 Description

• Partner with Product Management to develop and execute commercialization and go-to-market strategies for new and existing products • Contribute to product positioning, messaging, value proposition development, launch planning, and competitive differentiation • Develop sales enablement materials, launch collateral, presentations, FAQs, and customer-facing resources • Support lifecycle marketing initiatives by identifying new applications and messaging opportunities • Partner with Applications to develop experimental plans addressing customer questions and generating commercially relevant data • Contribute to experimental design, prioritization, data interpretation, and study recommendations • Identify evidence gaps and recommend studies to strengthen product positioning and support commercialization • Manage external customer collaborations from project planning through final deliverables • Maintain understanding of next-generation sequencing technologies, applications, competitive products, and market trends • Translate complex scientific concepts into technical content for scientific and commercial audiences • Develop application notes, technical briefs, white papers, brochures, presentations, web content, blogs, videos, email campaigns, advertisements, and scientific posters • Partner with Marketing Communications and Digital Marketing on campaign messaging, website content, paid advertising, SEO content, digital campaigns, and eCommerce initiatives • Ensure scientific accuracy, consistency, and technical rigor across marketing materials • Support conference strategy through presentations, workshops, posters, booth messaging, and outreach campaigns • Improve technical marketing processes, tools, and content

🎯 Requirements

• Master’s degree with 6 years relevant experience, or Bachelor’s degree with 8 years relevant experience • Technical knowledge of next-generation sequencing and genomic, transcriptomic, and epigenomic applications • Ability to translate complex scientific concepts into compelling technical content for scientific and commercial audiences • Ability to develop technical marketing strategies aligned with customer needs, product positioning, and commercial objectives • Experience with experimental design, data interpretation, and technical validation • Strong scientific writing, editing, and proofreading skills • Experience developing application notes, technical briefs, presentations, white papers, and customer-facing content • Experience managing scientific collaborations with external customers, key opinion leaders, or strategic partners through final deliverables • Ability to synthesize technical data into product messaging, sales enablement materials, and marketing assets • Ability to manage multiple projects while meeting quality standards and deadlines • Excellent organizational, interpersonal, and communication skills • Initiative, scientific curiosity, and problem-solving ability • Ability to develop scientifically rigorous messaging consistent with a brand’s voice • Biotech and start-up experience highly desirable • Authorization to work in the United States and disclosure of current or future visa sponsorship needs • PDF application including a letter of motivation and resume or curriculum vitae • Three professional references may be requested if selected for interviews

🏖️ Benefits

• Bonus • Equity • Flexible Time Off • Holidays • Employer covers 75% of base medical plan with buy-up options • EAP (employee assistance program) • Employer paid dental • Employer paid vision • Employer paid $25,000 life/AD&D policy • Paid parental leave • 401(k) retirement plan with a 4% match

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