Senior Growth Marketing Associate, Emerging Media & Planning

🔥 0 minutes ago

🏄 California – Remote

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💵 $94k - $108k / year

⏰ Full Time

🟠 Senior

📈 Growth Marketing

🦅 H1B Visa Sponsor

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👻 Ghost score 1%

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Logo of Acorns

Acorns

201 - 500 employees

Founded 2012

💳 Fintech

👥 B2C

Fintech • B2C

Acorns is a financial technology company that helps individuals save and invest their money through a variety of automated features. By using spare change from everyday purchases, Acorns offers a seamless way to start investing with its Round-Ups® feature and expert-built diversified portfolios. The company also provides additional services such as Acorns Later for retirement savings and Acorns Early for children's investment accounts. Acorns offers a smart money app with easy-to-use features designed to grow money skills among users, including a Bitcoin-linked ETF for cautious cryptocurrency exposure and ESG portfolios for sustainable investing. While Acorns is not a bank, it partners with financial institutions to offer Visa™ debit cards as part of their comprehensive financial service offerings.

📋 Description

• Own CTV and Podcast paid media strategy, execution, and performance end-to-end • Manage CTV and Podcast agency relationships and hold partners accountable to performance and delivery standards • Develop and execute testing roadmaps covering audience targeting, creative formats, publisher mix, and buying strategies • Partner with Analytics on incrementality and lift studies • Translate study results into optimization actions and investment recommendations • Brief channel-specific creative assets and provide performance- and brand-focused feedback • Balance brand-building and performance objectives against CAC and growth targets • Coordinate integrated planning across the paid marketing team • Maintain workback schedules for paid campaign launches • Flag risks, inform stakeholders, and ensure launch deadlines are met • Coordinate creative requests across channels • Confirm tracking is scoped, implemented, and QA'd before launches • Serve as a central communication point across paid marketing, creative, analytics, and agency partners

🎯 Requirements

• 3–5 years of experience in performance marketing or paid media • Direct, hands-on experience running CTV and/or Podcast campaigns against performance KPIs • Deep familiarity with the CTV ecosystem, including streaming platform dynamics, publisher relationships, measurement approaches, inventory quality, and targeting strategies • Experience managing Podcast media across host-read, produced, and programmatic ad formats • Experience with dynamic ad insertion, publisher partnerships, and podcast-specific attribution methodologies • Ability to manage agency relationships, set clear expectations, and drive performance accountability • Experience designing and interpreting incrementality studies, MMM inputs, and channel-level performance reporting • Ability to translate data into clear recommendations • Proven project management and coordination skills • Experience building workback schedules, aligning stakeholders, and proactively resolving blockers • Experience working cross-functionally with creative, analytics, and external agency partners • Commitment to Acorns' mission of helping everyday people build financial security • Work authorization or eligibility for employment in the United States, verified through E-Verify

🏖️ Benefits

• Remote-first flexibility • Optional access to office space in Irvine, CA • Sign-on bonus • Equity grants • Discretionary cash bonus awards • Medical benefits • Financial benefits • 401(k) eligibility • Vacation time • Sick time • Parental leave

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