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Marketing Growth Specialist

Job not on LinkedIn

🔥 8 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 12%

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Logo of EPR FireWorks

EPR FireWorks

11 - 50 employees

Founded 2000

☁️ SaaS

🤝 B2B

🏛️ Government

SaaS • B2B • Government

EPR FireWorks is a cloud-based, all-in-one Fire and EMS records management system (RMS) built for fire departments and emergency medical services agencies. The platform centralizes incident reporting (NERIS-compatible), ePCR patient reporting (NEMSIS 3. 5-compliant), training and learning management, hydrant and property inspections, equipment and work-order logistics, workforce scheduling, community engagement, analytics and compliance, and mobile integrated health workflows. It is configurable for departments of varying sizes, accessible in any modern browser, includes built-in analytics and AI features, and is used by over 500 agencies across 35 states with U. S. -based support.

📋 Description

• Own marketing strategy and execution for conferences, tradeshows, and industry events • Plan event promotion, booth experiences, onsite execution, lead capture, and post-event follow-up • Plan and execute multi-channel campaigns across email, events, webinars, digital channels, and other growth programs • Build and optimize email campaigns, audience segmentation, nurture programs, webinar communications, and event follow-up • Manage webinars and digital programs from promotion and registration through execution, follow-up, and performance analysis • Partner with Sales to improve the path from marketing engagement to qualified conversations and pipeline • Track campaign performance, conversion rates, sourced and influenced pipeline, and channel effectiveness • Translate campaign results into recommendations for future investment • Maintain campaign processes, audience lists, attribution, CRM hygiene, and reporting with Sales and Revenue Operations • Support co-marketing opportunities with strategic partners, including joint launches, webinars, events, and campaigns • Collaborate with Sales, Product, Customer Success, and the VP of Marketing on campaigns and go-to-market initiatives • Own programs from concept through measurement, coordinating audiences, messaging, channels, timelines, follow-up, and reporting

🎯 Requirements

• 0-3 years of experience in growth marketing, demand generation, integrated marketing, event marketing, or B2B SaaS marketing • Demonstrated experience planning and executing multi-channel campaigns from strategy through measurement • Strong experience with B2B events and tradeshows, including planning, onsite execution, lead generation, and follow-up • Willingness and ability to travel throughout the year for industry conferences, events, and company initiatives • Strong email marketing and campaign management skills, including segmentation, nurture, testing, and performance analysis • Ability to connect marketing activity to measurable outcomes including engagement, qualified opportunities, pipeline, and revenue • Strong project management skills with the ability to manage multiple campaigns, events, and deadlines simultaneously • Comfortable working within CRM, marketing automation, webinar, analytics, and campaign management platforms • Data-driven, curious, and comfortable testing new approaches and continuously improving performance • Experience in B2B SaaS, GovTech, public safety, or another complex B2B market is preferred • Hands-on marketing approach, combining campaign planning and execution • Ability to make decisions, execute quickly, and adjust based on results • Ability to represent EPR alongside customers, prospects, partners, and the Sales team • Commercial understanding of marketing contributions to pipeline and revenue • Ability to manage detailed execution while maintaining broader growth objectives • Clear communication, ownership, follow-through, and collaborative working style • Interest in automation and AI for marketing productivity and performance

🏖️ Benefits

• Remote work arrangement • Travel for industry events and conferences • Opportunity to work with a cloud-based unified records management and operations software platform • Collaboration with Sales, Product, Customer Success, and Revenue Operations • Opportunity to use automation and AI to improve marketing productivity and performance

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