Director, Product Marketing – Platform, Drupal

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $174k - $200k / year

⏰ Full Time

🔴 Lead

🔙 Backend Engineer

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Acquia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2007

☁️ SaaS

🏢 Enterprise

🛍️ eCommerce

💰 Secondary Market on 2018-08

SaaS • Enterprise • eCommerce

Acquia is a company that provides the Acquia Digital Experience Platform (DXP), which is built on the industry-leading Drupal open-source CMS. The platform is designed to help organizations manage their digital presence more effectively, with a suite of tools that include content management, SEO optimization, customer data management, and more. Acquia offers solutions for various industries, such as healthcare, government, and retail, to enhance their digital customer journeys. The platform integrates with over 80 tools, facilitating collaborative content creation and optimized delivery. Acquia is recognized as a leader in digital experience platforms and is committed to accessibility and customer success.

📋 Description

• Own the solution GTM for our platform and Drupal offering end to end: the positioning, messaging, narrative, and sales plays. You set the strategy based on data and customer insight, not gut. • Own the content that carries the story to the Drupal community, technical buyers, and the field: the proof-driven narrative and the web, sales, and campaign assets behind it. • Own our competitive GTM for the solution: the positioning and plays that win competitive and displacement deals and drive cross-sell across the portfolio. (Competitive & Market Intelligence owns the intel; you own the go-to-market.) • Drive product launches end to end. Own the launch calendar and the cross-functional program: lead the room, set the cadence, make the calls, and keep Product, Sales, Enablement, and Demand Gen aligned and shipping on time. • Build the technical-buyer narrative for CTO / CIO / CISO, and the TCO tools the field uses to win and defend deals. • Partner with Sales Enablement on a value-selling spine (Signal > Value > Action): they author the artifacts, you set the language and prove adoption in real deals. • Manage and grow the Product Marketing Manager, and partner with the Drupal Evangelist to deliver one comprehensive GTM

🎯 Requirements

• 7+ years in product marketing, with at least 2 years leading or managing. • Demonstrated Drupal experience (required). You have built on it, marketed it, or worked deeply alongside the community. • Exceptional program management and leadership. You run complex, cross-functional programs end to end. You lead the room, make decisions without waiting for consensus, and get things moving. People align to your cadence and things ship. • Competitive positioning and displacement wins in technical B2B (CMS, DXP, or infrastructure). • A strategist, not a content marketer. You drive strategy and think critically about the moments of impact. • AI-first ways of working. You use AI to move faster and automate low-value work, and you expect your team to do the same. • Presentation and demo skills. Everyone here presents and demos on stage; you are compelling live, in front of technical buyers, analysts, and the field. • Value selling fluency with a number to prove adoption, and fluency with a technical buyer (performance, security, TCO). • Analyst relations experience. • Excellent writing for both practitioners and executives.

🏖️ Benefits

• competitive healthcare coverage • wellness programs • take it when you need it time off • parental leave • recognition programs