Manager – Copywriting and Storytelling

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Active Minds, Inc.

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2003

🤲 Charity

📚 Education

🌍 Social Impact

Charity • Education • Social Impact

Active Minds, Inc. is a leading nonprofit organization dedicated to promoting mental health awareness and education for young adults. With a national reach through its programs such as the National Chapter Network, educational initiatives for K-12, and community programs, Active Minds aims to change the conversation around mental health. The organization provides numerous resources, including crisis information, self-care tips, and a referral network, to support those dealing with mental health challenges. Active Minds also engages in policy advocacy and offers workforce development programs. Through special events, speaker engagements, and educational curriculum, it empowers individuals to take action in their communities to support mental health initiatives.

📋 Description

• Lead, plan, and write clear, deeply creative, and emotionally resonant copy across a variety of mediums, including social media, digital ads, print collateral, TV/radio/video scripts, blogs, articles, website pages, emails, newsletters, and high-visibility press materials. • Develop and maintain a nuanced voice matrix; leverage audience insights to authentically engage youth and young adults, while seamlessly crafting compelling narratives that resonate with funders, donors, supporters and educators. • Translate complex mental health statistics, programmatic impact data, youth and young adults input, academic information, testimonials into human-centric stories that move people to act, donate, or advocate. • Act as the ultimate protector of the Active Minds brand voice, maintaining and evolving brand guidelines so that every touchpoint feels unmistakably "us." • Direct and oversee the creation of high-converting advertising copy for landing pages, paid search, and social ads, ensuring a seamless transition from an ad click to an engagement. • Develop the copy strategy for emails, welcome series, and engagement funnels using direct-response techniques to combine empathetic storytelling with clear, urgent calls to action that drive measurable revenue and engagement. • Create ongoing headline, call-to-action (CTA), and copy-variant A/B testing; analyze copy effectiveness, and iterate to maximize ad spend efficiency and deepen audience connection. • Brainstorm with graphic designers, marketing, PR to co-create campaigns where strategy, words, and imagery work together to achieve goals. • Serve as a collaborative, supportive resource for internal program and development teams, helping develop, polish, edit, and tailor their specialized content to meet specific audience expectations and brand consistency. • Provide guidance, creative inspiration, and constructive review for team members, helping them stretch their creative muscles. • Lead project workflows from a copy perspective, developing detailed, inspiring copy strategies and guidelines to set expectations, timelines, and budgets.

🎯 Requirements

• Bachelor’s degree or equivalent professional experience in Communications, Marketing, Creative Writing, English, or a related field. • 5+ years of demonstrated, professional copywriting and storytelling experience with a proven track record in marketing, advertising, youth driven or non-profit organizations. (A multi-audience creative portfolio required). • Proven success producing high-converting copy for both direct response digital funnels and traditional print media channels. • A strong grasp of core layout and design concepts with the ability to collaborate seamlessly with visual artists. • Mastery of standard digital workplace tools (Google Workspace, Microsoft Office) and a comfort level with design collaboration tools like Canva and Adobe Creative Suite (InDesign, Photoshop).

🏖️ Benefits

• Health, Vision and Dental Insurance • Paid Vacation and Sick Leave • Paid Holidays • Company Wide Mental Health Days • 401(k) Matching • HSA and FSA Options • Life Insurance • Short Term and Long Term Disability • Fully Paid Parental Leave • Wellness Reimbursement Program • Professional Development Stipends