
1001 - 5000 employees
Founded 1968
💼 Consulting
🏥 Healthcare
🍽️ Food & Beverage
Consulting • Healthcare • Food & Beverage
Acxiom is a leading data service provider that specializes in leveraging data management, identity resolution, analytics, and martech services to help businesses enhance their marketing efforts. With a commitment to the ethical use of data, Acxiom offers solutions across various industries such as automotive, healthcare, telecommunications, financial services, and retail. Their expertise aids in optimizing marketing strategies to acquire, retain, and grow customer relationships. Acxiom partners with renowned platforms such as Adobe, Salesforce, and Snowflake to drive data-driven marketing and enable digital transformation for their clients.
🔥 4 hours ago
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1001 - 5000 employees
Founded 1968
💼 Consulting
🏥 Healthcare
🍽️ Food & Beverage
Consulting • Healthcare • Food & Beverage
Acxiom is a leading data service provider that specializes in leveraging data management, identity resolution, analytics, and martech services to help businesses enhance their marketing efforts. With a commitment to the ethical use of data, Acxiom offers solutions across various industries such as automotive, healthcare, telecommunications, financial services, and retail. Their expertise aids in optimizing marketing strategies to acquire, retain, and grow customer relationships. Acxiom partners with renowned platforms such as Adobe, Salesforce, and Snowflake to drive data-driven marketing and enable digital transformation for their clients.
• Leads design & implementation of data & identity solutions for clients, across online and offline ecosystems. • Understands client requirements & effectively translates requirements into Data, Identity and Media Tagging specifications. • Leads all technical communication with the client and provides technical oversight across all phases of the implementation. • Provides client consulting for proposed changes, process improvements, issues or research of client data inquiries. • Leads discussion regarding web networking, specifically DNS and CNAMEs. • Coordinates technical aspects of changes, issues and research in a self-directed manner. • Lead Website Auditing considering data layer for creating the tag management solution design. • Designs quality assurance procedures for on-going monitoring and operations of identity/tag-management solutions. • Ensures a seamless transition from requirements through design, development, testing, & publishing of tags for data & identity solutions. • Lead data integration activities for 3rd party Ad tech solutions (DMP, DSP, Ad Server, Fraud & Verification, OFA, Tag & Consent Management) as well as 1st party data sources & systems (websites, cross-device Identity, digital key ring, CRM, demand-gen dashboard, analytics etc.) • Diagnoses and helps troubleshoot (Debug, test and QA) any data discrepancy or performance issues in collaboration with Platform owners.
• A minimum of 5+ years digital marketing experience and/or IT roles managing e-commerce or digital marketing technology solutions • A minimum of 5+ years with database marketing, direct marketing or interactive marketing environments • A minimum of 5+ years of solution architect roles • A minimum of 5+ years working in an external client-facing environment • Dynamic, self-motivated, with an eagerness to learn about new technologies and a passion for digital and CRM marketing • Understanding of overall marketing mix and how digital customer journeys fit into that mix • Strong leadership and presentation skills • Proven track record building rapport, developing influence within, and delivering results from external vendors • Expertise in Ad-Server technologies (like Google Campaign Manager, FlashTalking, etc.), Tag Management solutions (like Tealium, etc.) and Analytics solutions like (Adobe Analytics, Google Analytics, etc.) • Bachelor’s degree • Proven track record of working with Online IT and CRM IT • Positive, proactive and able to exercise sound judgment • High degree of motivation, flexibility, and creativity • Previous vendor/agency management experience • Ability to influence others and execute in a collaborative and customer-centric manner.
• This position does not have direct reports but may mentor less experienced associates in the role.
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