B2B Paid Media Manager – Corp Strategy, ABM

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $116.9k - $250.9k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Performance Marketing

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Adobe

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1982

Software • Digital Marketing • Creative Services

Adobe is a leading software company specializing in creative and digital marketing solutions. It offers a wide range of creative apps and services, including industry-standard tools like Photoshop, Illustrator, and Premiere Pro as part of its Adobe Creative Cloud suite. Adobe also provides business solutions such as the Adobe Experience Cloud, which includes marketing automation, analytics, and content management. With a focus on enhancing customer experiences through generative AI and digital asset management, Adobe serves industries like Financial Services, Retail, Media & Entertainment, and more. Adobe is also well-known for its PDF and e-signature solutions, such as Adobe Acrobat and Acrobat Sign, catering to both individuals and businesses.

📋 Description

• Lead demand generation for Adobe’s corporate segment, focusing on renewals and account growth • Define and implement account-based paid media strategies • Collaborate with Sales to improve pipeline quality, increase engagement, and drive revenue • Own paid media strategy for corporate segments • Collaborate with Sales and GTM teams to identify target accounts and set priorities • Develop and expand ABM initiatives across LinkedIn, content syndication, and programmatic • Track campaign performance using important measures • Partner across Sales, Lifecycle, SMB Paid Media, Analytics, and Marketing Operations

🎯 Requirements

• 7+ years in digital marketing with B2B demand generation or ABM experience • Demonstrated success in generating pipeline and revenue within intricate sales settings • Experience building and accomplishing ABM programs • Strong understanding of enterprise buying cycles • Ability to convert business objectives into marketing strategy • Strong collaboration skills, especially with Sales • Analytical approach with experience optimizing performance • Clear communication and presentation skills • Preferred Qualifications: Experience in B2B SaaS or enterprise technology

🏖️ Benefits

• Competitive salary • Comprehensive benefits programs