Lead MarTech Product Strategist

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Logo of Adswerve, Inc.

Adswerve, Inc.

201 - 500 employees

Founded 2009

📱 Media

💰 Private Equity Round on 2018-11

Advertising • Consulting • Media

Adswerve, Inc. is a data, media, and tech consultancy that specializes in digital marketing strategies, data management, and media optimization. Known for its advanced client technology platform, Adswerve Connect, the company empowers brands and agencies to unlock the full potential of their advertising campaigns through innovative data-driven solutions. As a leading Google Marketing Partner and an Adobe Solution Partner of the Year, Adswerve provides consulting, implementation, and personalized media management services to enhance customer experiences and drive measurable results.

📋 Description

• Architect comprehensive MarTech roadmaps that align with long-term client growth trajectories and business objectives. • Lead enterprise-level Adobe Experience Cloud (i.e. CJA, AJO, CDP, AEP, etc.) projects with minimal guidance, serving as the primary point of contact for sensitive or high-level strategic discussions. • Anticipate client needs and potential roadblocks, surfacing new business opportunities and putting "failsafes" in place before issues arise. • Own the delivery of client projects from a value perspective, ensuring service delivery to drive measurable business impact. • Manage project teams comprising multiple MarTech resources, ensuring cohesive delivery on complex initiatives. • Act as the final line of defense for quality; perform QA and sign-offs for team members’ work and guide colleagues on quality requirements. • Regularly build, optimize, and document internal team standards, processes, and knowledge-sharing banks to support team scalability. • Provide broad technical strategy across diverse MarTech tools, with a lean toward AEP, CJA, AJO, CDP, and/or Target.

🎯 Requirements

• Proven experience with Customer Journey Analytics and the underlying Adobe Experience Platform including (1) XDM schema design, (2) identity stitching, and (3) CJA workspace architecture. Experience should include implementation work, workspace analysis, data view configuration, and/or CJA support experience. Candidates with Adobe certifications (e.g., CJA Business Practitioner) are strongly encouraged to apply. • 6–8+ years of experience in marketing technology, with a proven track record of managing complex stacks and data integrations. • Demonstrated experience moving from tactical implementation to high-level strategy (e.g., leading digital transformation or stack consolidation projects). • Strategic understanding of the Adobe Experience Platform (AEP) scope and toolset and how other Adobe Experience Cloud products integrate at the platform level. • Exceptional ability to communicate complex technical concepts to non-technical stakeholders and navigate sensitive client situations with poise. • Experience in building internal SOPs, QA frameworks, or training modules. • Demonstrated collaborative and “self-starter” mindset, with innate curiosity and critical thinking skills.

🏖️ Benefits

• Medical, dental and vision available for employees • Paid time off including vacation, sick leave & company holidays • Paid volunteer time • Flexible working hours • Summer Fridays • “Work From Home Light” days between Christmas and New Year’s Day • 401(k) Plan with 5% company match and no vesting period • Employer Paid Parental Leave • Health-care Spending Accounts • Dependent-care Spending Accounts • Employer Paid Basic Life Insurance • Voluntary Life Insurance (Employee/Spouse/Child) • Employer Paid Short & Long Term Disability • Employee Assistance Program (EAP) • Continuing Education Reimbursement • Employee Referral Bonus Program • Monthly Remote Work Stipend • New Hire Office Equipment Reimbursement

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