TV, Video, Audio & Display Strategist

🕒 July 24

🇺🇸 United States – Remote

💵 $81k - $95k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 13%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tinuiti

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2016

📣 Marketing

💰 Debt Financing on 2019-08

Marketing • Advertising • Technology

Tinuiti is a performance-driven digital marketing agency that specializes in boosting brand impact across various digital channels. Their full-funnel approach integrates commerce, TV & audio, social media, and search platforms to optimize user engagement, drive conversions, and expand digital footprints. Tinuiti leverages advanced proprietary technology, including Bliss Point, for marketing measurement and optimization, delivering insights to maximize efficiency and impact. The company emphasizes a product-led strategy and is recognized for its expertise in media planning, measurement, and attribution as demonstrated by accolades received in industry reports.

📋 Description

• Plan and improve full-funnel TV, video, audio, and display programs to grow new customers, revenue, and LTV while maintaining efficiency • Translate data and media learnings into clear decisions and run practical innovations • Use Bliss Point insights covering Forecasting, Always-On Incrementality, Brand Equity, Creative Insights, and Customer Insights to focus investment • Partner with Client Leadership, Media Investment, Econometrics, Creative, Search, Social, and Commerce/Retail Media teams in the Pod • Turn business goals into TVAD plans across awareness, consideration, and performance channels • Lead day-to-day client strategy and execution • Present growth-focused updates and QBRs connecting media to revenue, CAC, LTV, and incremental reach • Connect TVAD with Search, Social, Commerce/Retail Media, CRM, and Creative to amplify growth and codify playbooks • Use DSP goal strategies, pacing, frequency, brand safety, and verification responsibly; pilot, measure, and scale • Apply Bliss Point insights to shape budgets and innovations and provide structured tool feedback • Design valid TVAD tests, define success thresholds, maintain read cadence, and forecast impact and risk • Explain and advocate for Tinuiti’s measurement and attribution framework to internal and external senior stakeholders • Explain model caveats when recommending changes and support data/operations health • Remove recurring sources of waste such as unmanaged frequency, low-quality inventory, and overlap • Help the Pod adopt better ways of working • Increase qualified reach, new-household acquisition, revenue, LTV contribution, and incremental reach • Improve attention, viewability, brand safety, and frequency/overlap control • Plan and adopt practical innovations with decisions and learnings recorded • Increase responsible use of Bliss Point and platform optimization with proven incremental impact • Hold or improve CAC/ROAS/CPx while growing profitable volume

🎯 Requirements

• 5–7 years managing TV/video/audio/display at scale, including CTV/OTT/Linear, online video, digital audio/podcasts, and programmatic display, with end-to-end ownership; or 5–7 years in analytical roles such as finance or consulting with strong media analytics exposure • Familiarity with DSPs and ad platforms • Knowledge of verification, IVT/viewability, audience/data usage, and frequency management • Comfortable coordinating with publishers, PMPs, and partners • Experience with incrementality/lift and basic A/B tests • Forecasting ability • Ability to connect media to revenue, CAC, LTV, incremental reach, and attention • Advanced Excel/Sheets skills • SQL familiarity preferred • GA4 and platform analytics experience • Clean documentation and communication • Client-ready storytelling and clear expectation-setting • Ability to partner effectively with Econometrics, Creative, channel teams, and Client Leadership

🏖️ Benefits

• Unlimited paid time off • Fully remote environment • Flexible work arrangements • 20 paid holidays • Medical, dental, vision, life and disability insurance • Flexible Spending Accounts • 401(k) match up to 4% of contributions at 100% • Fringe benefits • Forma • Unlimited telemedicine and teletherapy at no cost • Thankful giving • Equity • Birthing parents: 16 weeks leave at 100% pay • Partners: 12 weeks parental leave at 100% pay • On-demand learning • Mentorship program • Leadership and management development programs and resources • Monthly variable revenue payment opportunity (RevShare) • Discretionary annual performance bonus